PROSPECTS AND OPPORTUNITIES
Heightened health consciousness and active lifestyles to support demand for sportswear in future
Sportswear in Egypt is expected to experience slow but steady growth during the forecast period, driven by increased health consciousness and government initiatives to promote outdoor activities like marathons and cycling. Social media continues to inspire younger consumers to adopt healthier lifestyles, boosting interest in fitness-related products.
adidas Group leads sportswear in Egypt
adidas Group continues to dominate Egypt’s sportswear market in 2024, leveraging extensive distribution networks and e-commerce platforms such as Amazon and Jumia. The brand employed gradual price increases to manage consumer expectations amidst the devaluation, while strategic promotions, including back-to-school discounts and free delivery, helped maintain customer loyalty.
Sports-inspired apparel is taking over
Sports-inspired apparel has emerged as a leading category in 2024, valued for its stylish designs, affordability, and versatility. Local and international brands have successfully tapped into this trend by offering a wide range of pricing options.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Egypt?
- Which are the leading brands in Egypt?
- How are products distributed in Egypt?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Egypt?
- Where is future growth expected to be most dynamic?
Sportswear in Egypt - Category analysis
KEY DATA FINDINGS
Economic slowdown negatively affects demand for sportswear in 2024
Premiumisation remains in demand
Support local: The rise of homegrown sportswear brands
Heightened health consciousness and active lifestyles to support demand for sportswear in future
adidas Group leads sportswear in Egypt
Sports-inspired apparel is taking over
Apparel and Footwear in Egypt - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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