COMPETITIVE LANDSCAPE
adidas Group maintains its lead while local brands improve their positions
The sportswear market in Egypt is concentrated, with a few manufacturers leading the landscape. In 2025, adidas Group is the leading company, holding a 10% share of the market, with Allied Trading & Consultancy and RA Sport Co being the other significant players, both with shares of 3%.
Local sportswear brands leverage technology and retail e-commerce to drive growth
The rise of local brands like Forme studios presents opportunities for businesses in sportswear. These local players have successfully blended athletic aesthetics with street style, offering unique designs that resonate with the younger generation.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Egypt?
- Which are the leading brands in Egypt?
- How are products distributed in Egypt?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Egypt?
- Where is future growth expected to be most dynamic?
Sportswear in Egypt - Category analysis
KEY DATA FINDINGS
Growth in sportswear is driven by health trends and retail e-commerce
Brands implement strategic promotions to appeal to price-sensitive consumers
Consumer resilience and innovation fuel growth in sportswear in 2025
Inflation and consumer confidence impact sportswear sales
Rising health awareness and the expansion of retail e-commerce are set to drive growth
Social media and street style are expected to drive growth in sports apparel
The rising focus on sustainability and promotions is set to shape the forecast period
adidas Group maintains its lead while local brands improve their positions
Local sportswear brands leverage technology and retail e-commerce to drive growth
Sports goods stores lead sales as consumers value in-person experiences
Retail e-commerce gains traction with local brands and promotions
An omnichannel presence becomes key for retailers to remain competitive
Sigma Fit drives innovation with tech-wear solutions
Apparel and Footwear in Egypt - Industry Overview
Economic pressures and consumer shifts shape apparel and footwear in Egypt
Economic pressures drive market polarisation across apparel and footwear
Scroll Cairo capitalises on market polarisation with affordable replicas
The rise of circular fashion challenges sales of apparel and footwear
Egypt’s emergence as a global apparel manufacturing hub is set to support growth
Digital platforms are expected to reshape consumer behaviour and drive sales
Technological advancements and changing consumer preferences are set to drive growth
Local brands gain share in 2025 as incumbents face challenges
Strategic adaptations and digital engagement maintain market leadership
Apparel and footwear specialists lead as many consumers prefer in-person shopping
Retail e-commerce gains traction with fast delivery and secure payments
Local brands and sustainable models drive product innovation
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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