COMPETITIVE LANDSCAPE
Decathlon and adidas lead as market polarisation intensifies
Sportswear in Romania is fragmented, with a mix of global players and domestic brands competing for share. In 2025, the top companies by value share were Rouma Sport Distribution Srl with 24%, adidas Romania SRL with 21%, and FF Group Romania SRL with 15%.
New entrants and product launches drive market dynamics
In 2025, the sportswear market saw new entrants and innovative product launches. Code7, a new premium sportswear retail concept developed in collaboration with Emporio Armani, emerged in Romania with two stores in Bucharest and Cluj-Napoca, and an online platform launched in June 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Romania?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Romania?
- Where is future growth expected to be most dynamic?
Sportswear in Romania - Category analysis
KEY DATA FINDINGS
Romanian sportswear market grows amid polarisation and sustainability trends
Romanian sportswear expands despite economic pressures and consumer caution
Resale and rental models gain traction among Romanians
Sustainability and inclusivity gain in importance
Steady sportswear growth driven by active lifestyles
Resale and rental models gain traction among sustainability-focused consumers
Health trends and demographic expansion to drive future growth
Decathlon and adidas lead as market polarisation intensifies
New entrants and product launches drive market dynamics
Sports goods stores lead distribution channels
E-commerce emerges as fastest growing channel
Apparel and Footwear in Romania - Industry Overview
Romanian apparel and footwear market grows through polarisation and sustainability
Low-cost retailers and premium brands improve value sales amid market polarisation
Sustainability drives demand for eco-friendly products and upcycling
AI and tech innovation boosts sales through personalised experiences
Romanians embrace sustainable and eco-friendly products as key trends
AI and technological innovation drives sales through personalised experiences
Polarisation set to remain a key trend with ultra-fast fashion and premium brands
Pepco, H&M, and LPP lead with extensive store networks
Offline retail continues to dominate sales with chained specialists, while e-commerce grows
Omnichannel strategies key to success
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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