PROSPECTS AND OPPORTUNITIES
Bright outlook on the horizon for sportswear
Sportswear is set to continue growing strongly over the forecast period, given the large untapped potential of the category. Currently, only 7-8% of the population engage in sports activities at least once a week, far behind the European average.
Retail e-commerce will play key role in shaping category performance
Retail e-commerce is expected to play an important role in the development of sportswear over the coming years, especially as consumers increasingly value convenience and variety. Online retailing allows consumers to access leading brands like adidas and Nike more easily at competitive prices.
Warmer temperatures brings shifts in consumer preferences
The popularity of sporting activities such as running, cycling, and swimming will contribute to steady demand for sportswear items tailored to these sports. Swimwear is poised for growth in line with higher average temperatures and a warming climate, with longer summers and the rising popularity of spa and wellness destinations driving volume sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Romania?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Romania?
- Where is future growth expected to be most dynamic?
Sportswear in Romania - Category analysis
KEY DATA FINDINGS
Sports-inspired apparel is an overarching trend
Football and running apparel and footwear is highly popular
Decathlon solidifies its leading position in sportswear
Bright outlook on the horizon for sportswear
Retail e-commerce will play key role in shaping category performance
Warmer temperatures brings shifts in consumer preferences
Apparel and Footwear in Romania - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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