COMPETITIVE LANDSCAPE
Nike and adidas maintain lead through strong branding
The sportswear market in the United Arab Emirates is concentrated, with Nike Inc and adidas Group both holding a value share of 23%. The combined share of these two leading companies indicates a high level of concentration in the market.
Emerging trends and opportunities
Community-driven engagement has become important for brand success, with sportswear brands leveraging local communities and influencer collaborations to build loyalty and excitement. The opportunities presented by these changes include the potential for brands to capture market share by adapting to local preferences and needs, investing in community engagement, and focusing on sustainability.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in United Arab Emirates?
- Which are the leading brands in United Arab Emirates?
- How are products distributed in United Arab Emirates?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in United Arab Emirates?
- Where is future growth expected to be most dynamic?
Sportswear in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Brands embracing local identity drive challenger growth
Sports apparel dominates sales with players focusing on the needs of locals
Market polarisation drives growth in premium and budget segments
Brands leveraging community engagement drive sportswear growth
Sports apparel set to benefit from health and wellness trend
Market polarisation will continue to drive growth in the premium and budget segments
Nike and adidas maintain lead through strong branding
Emerging trends and opportunities
Offline retail dominates sportswear sales through mall culture
Retail e-commerce grows rapidly with AI-enhanced platforms
No new retail brands or concepts
Premium brands and local identity drive market growth
Local brands challenge global players with unique offerings
Apparel and Footwear in the United Arab Emirates - Industry Overview
EXECUTIVE SUMMARY
Luxury brands drive growth with premium offerings
Apparel continues to see strong demand
Challengers unseat incumbents with localised strategies
Wealthy newcomers and tourists drive luxury spending
Apparel will remain the largest category with steady growth predicted
Digital channels and sustainability set to shape the future of the market
On brand gains significant share with triple-digit growth
New entrants challenge incumbents with localised strategies
Offline retail dominates sales due to a preference for trying before buying
Retail e-commerce gains traction as consumers demand convenience
Digital channels and sustainability shape the future of retail
AI models driving innovation in luxury fashion
Louis Vuitton launches Dubai pop-up in 2025
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sportswear
-
- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
-
- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!