PROSPECTS AND OPPORTUNITIES
Ongoing growth expected to be driven by the active ageing population and social media marketing
Technological and sustainable innovations with shape sportswear across the forecast period
Across the forecast period, the sportswear industry in Austria is set to benefit from significant technological advancements in textile production, which will lead to developments in both apparel and footwear. We expect to see the continued refinement of functions such as moisture-wicking, enhanced support, greater flexibility, and improved breathability, all of which aim to optimise performance and comfort for consumers.
Growth of second-hand sportswear and resale platforms across the next five years
The market for second-hand sportswear in Austria is expected to see continued growth in the foreseeable future, fuelled by the shift towards more sustainable consumption habits among Austrian consumers. As environmental awareness grows, many shoppers are becoming increasingly inclined to choose pre-owned items as a way to reduce waste and contribute to a circular economy.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Austria?
- Where is future growth expected to be most dynamic?
Sportswear in Austria - Category analysis
KEY DATA FINDINGS
Sportswear continues to record growth despite economic challenges in Austria
Puma SE retains its lead while H&M increases its share through affordable price points
The continued rise of retail e-commerce for sales of sportwear in Austria
Ongoing growth expected to be driven by the active ageing population and social media marketing
Technological and sustainable innovations with shape sportswear across the forecast period
Growth of second-hand sportswear and resale platforms across the next five years
Apparel and Footwear in Austria - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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