COMPETITIVE LANDSCAPE
PT Adidas Indonesia retains lead as emerging players grow in popularity
The sportswear landscape in Indonesia remained highly fragmented in 2025, with the top three companies - PT Adidas Indonesia, Nike Indonesia PT and Sketchers USA Inc - holding low value share. PT Adidas continued to lead with a 4% share due to its strong brand equity, wide product range and aggressive retail expansion, followed by Nike and Skechers.
Uniqlo gains traction through its strategic store expansion and live event
Uniqlo’s sportswear range in Indonesia is gaining popularity, driven by strategic store expansion and community-driven lifestyle engagement. The brand opened four new outlets in cities like Surabaya, Bekasi, and Cibubur during the first half of 2025, leveraging its LifeWear technologies (such as AIRism, DRY-EX, UV Protection, and Ultra Stretch) to appeal to consumers seeking comfortable, everyday activewear with functional benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Indonesia?
- Where is future growth expected to be most dynamic?
Sportswear in Indonesia - Category analysis
KEY DATA FINDINGS
Consumer shift towards active lifestyles drives sportswear sales in Indonesia
Market polarisation slows sportswear value sales growth
Tariffs and supply chain disruptions lead to a boost in localisation
Lacoste capitalises on AI innovation to enhance brand visibility
Consumer preference for athleisure set to drive value sales growth
Demand for affordability and quality expected to drive category growth
Sustainability and innovation to shape sportswear development
PT Adidas Indonesia retains lead as emerging players grow in popularity
Uniqlo gains traction through its strategic store expansion and live event
Offline retail leads with sports goods stores dominating sales
How adidas Originals bridges heritage and innovation for SS25 campaign
Apparel and Footwear in Indonesia - Industry Overview
Consumer demand for affordability and functionality drives innovation
Shifting consumer preferences and the rise of e-commerce drive apparel and footwear sales
Market polarisation shapes value sales growth
How digital-native challengers are reshaping the Indonesian landscape
Consumers set to remain price sensitive, driving brands to adopt budget-friendly strategies
Global brands cater to growing consumer preference for sustainability
Omnichannel strategies are expected to become crucial
Indonesian brands pose competition for global incumbents
Emerging local brands capitalise on national pride and digital channels
Offline retail remains dominant, while social commerce drives online sales
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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