PROSPECTS AND OPPORTUNITIES
Increasing emphasis on performance features and innovative textiles
Performance features and continuous innovation in textiles are expected to continue driving the development of sportswear over the forecast period. The health and wellness trend is also set to continue driving the demand for sportswear in Hong Kong, with the category predicted to record further solid retail value growth.
Influence of athlete endorsement for positive brand image
The endorsement of sportswear brands by high-profile athletes has long been a powerful marketing strategy to increase brand awareness and improve trustworthiness among consumers. With the rising awareness of successful athletes due to the impact of the Paris 2024 Olympic Games, sportswear brands are expected to continue to focus on discovering potential athletes who align with their values.
Community-based marketing to build brand loyalty
Hong Kong consumers, especially younger generations, are drawn to brands that demonstrate a genuine commitment to local communities. Community-based marketing has become a vital strategy for sportswear brands looking to build loyalty and engage consumers on a deeper level in Hong Kong.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Hong Kong, China?
- Which are the leading brands in Hong Kong, China?
- How are products distributed in Hong Kong, China?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Hong Kong, China?
- Where is future growth expected to be most dynamic?
Sportswear in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Despite overall stagnation for the category, sports footwear growth remains strong
Impact of Olympics Game in marketing mix for sportswear brands
Retail offline remains vital for brand presence in Hong Kong
Increasing emphasis on performance features and innovative textiles
Influence of athlete endorsement for positive brand image
Community-based marketing to build brand loyalty
Apparel and Footwear in Hong Kong, China - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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