PROSPECTS AND OPPORTUNITIES
Sporting enthusiasm will drive sales as the economy recovers
With consumer purchasing power predicted to recover in 2025, sales of sportswear should increase steadily over the coming years. The adoption of increasingly healthier lifestyles, combined with the country's temperate climate, encourages sports practice, not only indoors, but also outdoors.
Sustainability, technology and functional design to drive innovation
Sportswear is a highly innovative category where technology plays a crucial role in the development of performance enhancements, with new features and designs set to emerge over the coming years. Sustainability is set to gain importance in the sportswear industry over the forecast period, with the development of circular fashion likely to evolve as in apparel.
Increasingly dynamic competitive landscape
New players, emerging brands and cutting-edge marketing strategies are set to create dynamism in the sportswear competitive landscape over the coming years. The growing popularity of brands such as On, Hoff and Vans will challenge sportswear leaders to innovate.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Portugal?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Portugal?
- Where is future growth expected to be most dynamic?
Sportswear in Portugal - Category analysis
KEY DATA FINDINGS
Sportswear sales decline amidst difficult economic landscape
Nike loses share to adidas amid changes to distribution
Smaller brands are making an impact
Sporting enthusiasm will drive sales as the economy recovers
Sustainability, technology and functional design to drive innovation
Increasingly dynamic competitive landscape
Apparel and Footwear in Portugal - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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