COMPETITIVE LANDSCAPE
Nike and Decathlon maintain lead as challengers emerge
The sportswear market in Spain was moderately concentrated in 2025, with the top three brands holding a significant share. Nike led the market with a 16% share, followed by Decathlon España with 12%, and Adidas España with 10%.
Emerging brands capitalise on consumer demand for uniqueness
The rise of challengers had a significant impact on the sportswear market in Spain in 2025, affecting brand and company shares. Smaller, often artisanal brands, gained popularity among Spanish consumers seeking unique products, mainly through online sales and pop-up stores, supported by social media platforms like TikTok and Instagram.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Spain?
- Which are the leading brands in Spain?
- How are products distributed in Spain?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Spain?
- Where is future growth expected to be most dynamic?
Sportswear in Spain - Category analysis
KEY DATA FINDINGS
Trend towards healthier lifestyles supports sales
Consumers seek affordable trends and healthier lifestyles
Lululemon and Oysho capitalise on consumer health consciousness
Market polarisation and health trends drive sportswear sales
Decathlon benefits from niche sports and price sensitivity
Female and older demographics drive sportswear demand
Physical store experiences to be upgraded by key players
Nike and Decathlon maintain lead as challengers emerge
Emerging brands capitalise on consumer demand for uniqueness
Retail e-commerce drives sales with launch of TikTok Shop
Physical stores upgrade to enhance customer experience
Apparel and Footwear in Spain - Industry Overview
Growth potential despite challenges
Shein and other low-price players gain market share
Apparel remains the largest category despite slow growth
Footwear drives dynamic growth with cautious optimism
Shein and dupe trends drive market polarisation
Dress-down looks to continue shaping sales
Sustainability and digital marketing to shape future
Influencers and new players reshape competitive landscape
Emerging players and digital strategies to drive future growth
TikTok Shop launch boosts retail e-commerce
Shein and local outdoor markets see growth
Rise of challengers influences development of distribution landscape
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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