PROSPECTS AND OPPORTUNITIES
An uncertain economic outlook will impede the recovery of sportswear to some extent
Sportswear is projected to see only modestly robust current value growth during the forecast period. However, local consumers’ willingness to spend their disposable income on leisure activities and health-related pursuits is expected to benefit sales.
Continuation of athleisure trend provides an opportunity for sportswear manufacturers
The athleisure trend is expected to continue apace as consumers seek out comfortable, casual items of clothing that can be worn for a wide range of occasions. This will support the performance of sport-inspired apparel, particularly since many Spaniards will continue to work from home at least one or two days per week.
Players will upgrade the physical store experience as they seek to differentiate themselves
While online sales are expected to continue growing over the forecast period, leading players in sportswear are also likely to invest in improving their physical stores to define and enhance the customer experience. Nike, for example, announced plans to open a new megastore featuring a fully-equipped gym in Malaga in 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Spain?
- Which are the leading brands in Spain?
- How are products distributed in Spain?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Spain?
- Where is future growth expected to be most dynamic?
Sportswear in Spain - Category analysis
KEY DATA FINDINGS
Slower growth for sportswear in 2024, despite keen interest amongst Spaniards in sport and fitness
Mainstream players increasingly invest in sportswear ranges
Key player Decathlon invests in new store concepts to entice local consumers
An uncertain economic outlook will impede the recovery of sportswear to some extent
Continuation of athleisure trend provides an opportunity for sportswear manufacturers
Players will upgrade the physical store experience as they seek to differentiate themselves
Apparel and Footwear in Spain - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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