PROSPECTS AND OPPORTUNITIES
Continued growth of sportswear: Opportunities for overseas brands
While the popularity of brands such as Nike and adidas remains strong in Japan, domestic sports brands such as ASICS and Mizuno also continue to hold their ground and even gain share. This solid performance seems to have attracted foreign brands to the Japanese market, where new overseas entrants persist despite overall saturation in apparel.
Sports events become hubs for recycling
In response to growing awareness of sustainability in Japan, various sports brands are actively engaging in initiatives to promote eco-friendliness within sportswear. Notably, sports facilities and event venues have begun to serve as collection points for unwanted clothing, facilitating recycling efforts.
AI to enhance the shopping experience
The utilisation of AI is becoming increasingly prevalent in sportswear. For example, ASICS introduced a consumer-oriented service using generative AI on its e-commerce site in 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Japan?
- Which are the leading brands in Japan?
- How are products distributed in Japan?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Japan?
- Where is future growth expected to be most dynamic?
Sportswear in Japan - Category analysis
KEY DATA FINDINGS
Outdoor apparel leads growth in sports apparel, due to consumers’ continuing interest in outdoor activities
adidas Japan KK leads sportswear thanks to strong brand loyalty
Emerging online platform 60% introduces new brands
Continued growth of sportswear: Opportunities for overseas brands
Sports events become hubs for recycling
AI to enhance the shopping experience
Apparel and Footwear in Japan - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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