PROSPECTS AND OPPORTUNITIES
Government initiatives to boost sports participation across Chile
In 2023, Chile hosted the Panamericanos and Para Panamericanos Games, welcoming over 6,000 athletes from more than 41 countries. This event significantly boosted the Chilean population's interest in sports.
The rise of sports-inspired urban fashion among Chile’s youth
Sportswear is not only a category demanded exclusively for sports but also as part of urban fashion styles that resonate with younger generations. Streetwear is a steadily growing trend that has gained popularity both globally and in the Chilean fashion market, particularly due to an increasing number of local music artists with international reach, who have influenced the styles of younger generations in the country, with a notable North American influence.
Brand loyalty and improved logistics propel online sportswear sales
Following a marginal drop in 2022, online sales of sportswear in Chile resumed growth in 2023, with e-commerce recording an 8% rise in sales within the category in 2024. Nevertheless, the channel’s share remains lower than its peak during the first year of the pandemic in 2020.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Chile?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Chile?
- Where is future growth expected to be most dynamic?
Sportswear in Chile - Category analysis
KEY DATA FINDINGS
Chileans favour durable, branded sportswear despite economic uncertainty
Attracting Chilean football fans through athlete sponsorship
The growing popularity of outdoor clothing
Government initiatives to boost sports participation across Chile
The rise of sports-inspired urban fashion among Chile’s youth
Brand loyalty and improved logistics propel online sportswear sales
Apparel and Footwear in Chile - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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