COMPETITIVE LANDSCAPE
Global players maintain their dominance through premium offerings
The sportswear market in Chile is moderately concentrated, with the top two brands, adidas and Nike, holding a significant share. In 2025, adidas maintained its lead with a 21% share, while Nike held a 13% share.
Stability and innovation characterise the competitive landscape
Under Armour's launch of its UA Infinite Elite 2 running shoes in May 2025 was a notable example of innovation in the sports footwear category, emphasising advancements in sports technology and sustainability. With growing interest in sport and fitness, local consumers are increasingly looking for sportswear that not only looks good but which can also help improve their performance.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Chile?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Chile?
- Where is future growth expected to be most dynamic?
Sportswear in Chile - Category analysis
KEY DATA FINDINGS
Sportswear becoming a go to option for everyday wear
Global brands driving the growth of sportswear through premiumisation
New entrants shake up the Chilean outdoor sportswear market
Market polarisation drives growth in sportswear
Premium brands and sustainability set to drive future growth
Sports apparel will remain key to the growth and development of sportswear
Main trends shaping the future of sportswear
Global players maintain their dominance through premium offerings
Stability and innovation characterise the competitive landscape
Department stores dominate sportswear sales with strong brand presence
E-commerce grows rapidly as consumers seek convenience and value
Emerging trends and retail concepts
AI-driven design revolutionising sportswear
Apparel and Footwear in Chile - Industry Overview
Improving economy and cross-border sales support growth in apparel and footwear
Premium sportswear drives growth through outdoor trends
Argentine consumers boost sales through cross-border shopping
Sportswear the focus of consumer demand
Consumers turning to e-commerce as they demand convenience
Sustainability and premium sportswear set to drive demand for apparel
Premium sportswear set to lead growth with the focus on tech innovation and durability
Falabella and adidas lead the competitive landscape
Players look for new opportunities in e-commerce and sustainable product lines
Falabella and Ripley lead offline retail with strong brand trust
E-commerce gains traction with competitive pricing and variety
Sustainability and affordability drive resale and rental trends
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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