COMPETITIVE LANDSCAPE
Decathlon and Planet Sport lead through diverse strategies
The sportswear market in Morocco is characterised by a competitive landscape dominated by international brands such as Decathlon SA and Planet Sport Sarl. Decathlon SA held a significant share of 10% in 2025, maintaining its lead through a wide range of affordable and functional sportswear for all ages.
Opportunities emerging from market trends and consumer behaviour
The sportswear market in Morocco is expected to continue growing, driven by increasing adoption of active and healthy lifestyles, the athleisure trend, and the growing influence of social media and local brands. Social media will remain a key driver of sportswear sales, with Instagram and TikTok creators influencing consumer preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Morocco?
- Where is future growth expected to be most dynamic?
Sportswear in Morocco - Category analysis
KEY DATA FINDINGS
Rising health awareness and polarisation support sportswear growth
Decathlon expansion fuels low-cost sportswear growth
Affordable brands capitalise on price sensitivity
Premium brands thrive on exclusivity and image
Local brands and influencers drive sportswear sales growth
Sports and non-sports apparel to remain dominant subcategory
Sustainability to become key consideration for sportswear brands
Decathlon and Planet Sport lead through diverse strategies
Opportunities emerging from market trends and consumer behaviour
Offline retail dominates sportswear sales through physical stores
Retail e-commerce grows as consumers seek convenience
No new retail brands or concepts emerge in 2026
Tech-savvy brands drive innovation with advanced features
Sustainable and inclusive designs gain popularity among consumers
Innovation drives business growth and consumer engagement
Apparel and Footwear in Morocco - Industry Overview
Affordable fashion and e-commerce disruption reshape Morocco’s apparel and footwear market
Fast fashion groups drive retail value growth in apparel and footwear in Morocco
Apparel drives sales in Morocco's retail landscape
Market polarisation reshapes Morocco's retail landscape
Local production and digital sales drive future growth
Apparel remains the largest component with steady growth
Sustainability and digitalisation shape the future landscape
Ultra-low-cost e-commerce disrupts traditional retail landscape
Opportunities emerge for businesses to adapt and innovate
Offline retail dominates sales through established networks
Retail e-commerce gains traction with ultra-low-cost platforms
Omnichannel strategies become essential for retailers
Sustainable brands drive innovation with eco-friendly designs
Institutional support fosters sustainable textile manufacturing
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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