PROSPECTS AND OPPORTUNITIES
Morocco’s growing fitness culture to drive future sales
The health benefits associated with sports and physical activity will continue to drive sales of sportswear in the upcoming period. The country has been witnessing a surge in sports participation in events such as marathons, cycling, as well as family fitness activities in parks and streets on the weekends.
Mainstream apparel and footwear brands set to expand sports-inspired ranges
The increasing preference for more casual and comfortable clothes and shoes among Moroccans will remain a major driver of demand in sportswear over the forecast period. Sports-inspired apparel and sports-inspired footwear are set to profit from the growing appeal of athleisure and streetwear styles among younger consumers.
More sportswear brands to focus on sustainability
In Morocco, sustainability is set to become a key consideration in sportswear, with brands expected to collaborate with experts in sustainable materials to create eco-friendly collections. While there are various sustainable options in place for apparel and footwear overall, such as second-hand marketplaces and in-store spaces for clothing repairs, these are not common in sportswear.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Morocco?
- Where is future growth expected to be most dynamic?
Sportswear in Morocco - Category analysis
KEY DATA FINDINGS
Sportswear sees healthy growth fuelled by athleisure trend
Casualwear is more prominent in the workplace
Local brands support development of streetwear trend
Morocco’s growing fitness culture to drive future sales
Mainstream apparel and footwear brands set to expand sports-inspired ranges
More sportswear brands to focus on sustainability
Apparel and Footwear in Morocco - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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