PROSPECTS AND OPPORTUNITIES
Future performance dependent on duration of war
As is with all industries in Ukraine, the future performance of sportswear will be strongly determined by how quickly the war is over. If it happens relatively soon, it is likely that the demographic situation will improve and people will recover from the stresses that have been tormenting them since 2022.
Sports-inspired products to remain popular for convenience, comfort and style
Sports-inspired apparel and sports-inspired footwear are expected to remain popular over the forecast period as they are seen as convenient, comfortable and stylish. In addition, outdoor apparel is likely to see an acceleration in dynamics as people start travelling more after the war is over.
Consolidation expected in forecast period
In future, sportswear is expected to become less fragmented since branded apparel and footwear will continue to attract more people. The share of sportswear products imitating famous sportswear brands is set to fall further, with quality becoming a more important factor in purchasing decisions.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Ukraine?
- Which are the leading brands in Ukraine?
- How are products distributed in Ukraine?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Ukraine?
- Where is future growth expected to be most dynamic?
Sportswear in Ukraine - Category analysis
KEY DATA FINDINGS
Increased unit prices drive value growth
Sportswear remains an important fashion choice
International brands out in front
Future performance dependent on duration of war
Sports-inspired products to remain popular for convenience, comfort and style
Consolidation expected in forecast period
Apparel and Footwear in Ukraine - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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