PROSPECTS AND OPPORTUNITIES
Community-building will remain important for customer engagement in sportswear
The future of community building in sportswear will see brands increasingly leveraging digital platforms to create vibrant, interactive communities centred around shared fitness goals and healthy lifestyles. Personalised experiences and localised events will become more prevalent, fostering deeper connections between consumers and brands.
Sportswear opportunities also driven by cross-sales of supplement brands
Sportswear opportunities are also being driven by crossover sales with supplement brands, for example as noted with BioTechUSA, which introduced the BioTechUSA Apparel brand and uses an omnichannel strategy. Whilst BioTechUSA is a brand born in the United States in 1993, its food supplement products are produced in Hungary.
Innovations in performance-related materials will continue to attract attention
The use of advanced materials that offer better performance, durability, and comfort, such as moisture-wicking fabrics and compression wear, is expected to drive a shift towards more premium options in sportswear in the coming years – especially as performance wear and outdoor apparel continue to become increasingly in demand for regular wear, as well as sporting and outdoor activities per se.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Hungary?
- Which are the leading brands in Hungary?
- How are products distributed in Hungary?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Hungary?
- Where is future growth expected to be most dynamic?
Sportswear in Hungary - Category analysis
KEY DATA FINDINGS
Sportswear sakes supported by sporting celebrity styles and brand ambassadors
“Sneakermania” also supports sports-inspired fashions
Omnichannel retailing remains key
Community-building will remain important for customer engagement in sportswear
Sportswear opportunities also driven by cross-sales of supplement brands
Innovations in performance-related materials will continue to attract attention
Apparel and Footwear in Hungary - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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