COMPETITIVE LANDSCAPE
Global giants maintain lead via extensive networks and brand recognition
Nike Singapore Pte Ltd (19%) and adidas (S) Pte Ltd (17%) maintained their leading places in sportswear in Singapore in 2025, with the remainder of the category fragmented. These leaders sustain their advantage through strong brand recognition, continuous product innovation, and extensive distribution networks.
Local players entering market with minimalist designs that appeals to range of consumers
Locally oriented entrants are beginning to emerge, expanding the competitive landscape. A notable example is Has & Co.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Singapore?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Singapore?
- Where is future growth expected to be most dynamic?
Sportswear in Singapore - Category analysis
KEY DATA FINDINGS
Strong sportswear market growth driven by rising health awareness
Stable household spending supports robust sportswear market growth
AI led tools drive engagement in Singapore retail stores
Inclusivity expands options for underserved consumer segments
Health awareness drives steady growth in sportswear consumption
Popularity of running as a fitness activity boosts demand for high-performance sports shoes
Global giants maintain lead via extensive networks and brand recognition
Local players entering market with minimalist designs that appeals to range of consumers
Strength of offline sales reflects mall-centric shopping culture
E-commerce growth driven by convenience and competitive pricing
Lululemon concept store blends commerce with lifestyle services
ZODA enters market with smart apparel featuring personalised workouts
Apparel and Footwear in Singapore - Industry Overview
Rising incomes and circular fashion drive market resilience
Rising incomes and AI innovation fuel market resilience
E-commerce and sustainability innovations fuel footwear growth
Circular fashion takes centre stage, driven by resale, rental, and sustainable practices
Sustainability becomes a core consumer expectation
Technology reshapes the market with AI and virtual try-ons
Polarisation seen as premium and value segments outpace the mid-market, driven by resale, luxury, and e-commerce trends
Uniqlo maintains leadership through affordability and versatile product offerings
Rock Daisy launches natural fibre workwear for professionals
Pop-ups and limited editions strengthen emerging brands competitive landscape
Specialty stores supported by immersive in-store experiences and omnichannel strategies
E-commerce growth driven by convenience, social media, and exclusive offerings
Zalora and Thryft capture eco-conscious consumers through authenticated resale
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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