PROSPECTS AND OPPORTUNITIES
New brands expected to enter the market
The high market potential for sportswear in Colombia is expected to attract new entrants, with brands likely to focus on performance, comfort, and style to win over consumers. Internationally known brands, such as Asics, are already expanding their presence.
Performance drives sportswear into the forecast period
Sportswear is set to maintain its growth, though at a slower pace. The coming years will see the integration of more technical and functional features into sportswear, adding value beyond aesthetics and comfort.
Omnichannel shows promise in sportswear
E-commerce will likely continue to grow, but with many consumers returning to brick-and-mortar stores, the future of retail will increasingly be defined by an omnichannel model. Retailers, including sportswear brands, have been investing heavily in blending online and offline shopping experiences.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Colombia?
- Which are the leading brands in Colombia?
- How are products distributed in Colombia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Colombia?
- Where is future growth expected to be most dynamic?
Sportswear in Colombia - Category analysis
KEY DATA FINDINGS
Resilient growth in sportswear amidst economic challenges
Concept stores likely to be a growing feature of the retail landscape
Mainstream players invest in concepts to entice customers
New brands expected to enter the market
Performance drives sportswear into the forecast period
Omnichannel shows promise in sportswear
Apparel and Footwear in Colombia - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
-
- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
-
- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!