PROSPECTS AND OPPORTUNITIES
Sportswear faces a buoyant growth period
Sportswear is expected to experience continued growth in the forecast period. The growing health and wellness trend is expected to drive sales momentum in sportswear, with the category having gained greater importance in the COVID-19 crisis, and sportswear will remain one of the main growth areas in apparel and footwear overall.
Consumers embrace functional sportswear
Turkish consumers increasingly demand technology that adds value and so manufacturers will increasingly be expected to develop and introduce more technologically advanced products. The growing interest in running is driving demand for performance-oriented sportswear tailored for comfort.
Fashion brands to show greater interest in sportswear
The rising health and wellness trend will support the sales of popular sportswear brands in the upcoming period. New launches are anticipated from fashion brands keen to expand their portfolios and gain a share of sportswear sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Turkey?
- Where is future growth expected to be most dynamic?
Sportswear in Turkey - Category analysis
KEY DATA FINDINGS
Leading players continue to dominate in sportswear
Focus on female demographics in sportswear
Less formal working attire supports athleisure trend
Sportswear faces a buoyant growth period
Consumers embrace functional sportswear
Fashion brands to show greater interest in sportswear
Apparel and Footwear in Turkey - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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