COMPETITIVE LANDSCAPE
Niche players gain ground against global giants
The sportswear market in Norway remained fragmented in 2025, with international heavyweights such as Nike and adidas maintaining strong positions but facing continued pressure from more specialised challengers. Running-focused brands like ASICS, On, and HOKA performed well, capitalising on the running trend among younger consumers and their willingness to pay for high-performance shoes and apparel.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Norway?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Norway?
- Where is future growth expected to be most dynamic?
Sportswear in Norway - Category analysis
KEY DATA FINDINGS
Steady growth reflects the resilience of Norway’s sportswear market
Löplabbet expands offerings as running drives sales
Sustainable practices drive innovation in sportswear products
Running trend to gain traction in Norway
Outdoor sportswear to remain in high demand
Sustainability will be focus for brands and consumers
Niche players gain ground against global giants
Sports goods stores lead distribution with specialist advice
Retail e-commerce gains share with niche and premium offerings
Omnichannel presence is key to success in fragmented market
Apparel and Footwear in Norway - Industry Overview
Steady growth for apparel and footwear
Apparel and footwear delivers modest value growth
Sportswear sees dynamic growth through digital channels
Sustainability drives innovation through bold storytelling
Mid-segment brands lead market polarisation
Omnichannel experiences to evolve with technological advances
Sustainability to shape the future of the market
Low-cost and premium brands drive market polarisation
Brands leverage social media to positive effect
Store-based retail leads with e-commerce driving growth
E-commerce continues to gain traction with omnichannel retailing
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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