PROSPECTS AND OPPORTUNITIES
Intersection of innovation with style in elevated sportswear
While athleisure is not a new trend and has been present in Germany for a number of years, the segment has been evolving and is expected to remain elevated, particularly in the premium and super premium ranges. Reflecting a changing world where consumers aim for greater inner balance among global instability, sportswear supports people beyond the gym or running tracks.
Greater opportunities to appeal to 50+ demographic
As the population in Germany becomes more mature, but also more active, consumers aged 50+ years are becoming increasingly relevant for sportswear producers. Not only are these consumers looking for comfortable and high-quality sportswear, but they also generally have higher purchasing power and a growing interest in health and active lifestyles.
Price-conscious and eco-conscious consumers will expect sustainable sportswear
The notable expansion of private label apparel by grocery retailers is expected to continue evolving to cater for price-sensitive consumers, particularly as economic uncertainty persists. Therefore, these retailers will continue to launch more innovative sportswear for consumers who want to save money but still indulge in reliable, fashionable and preferably sustainable products.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Germany?
- Where is future growth expected to be most dynamic?
Sportswear in Germany - Category analysis
KEY DATA FINDINGS
Sportswear continues to trend in 2024
A strong comeback year for adidas
Store experience is still valued, but e-commerce sales continue to grow
Intersection of innovation with style in elevated sportswear
Greater opportunities to appeal to 50+ demographic
Price-conscious and eco-conscious consumers will expect sustainable sportswear
Apparel and Footwear in Germany - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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