PROSPECTS AND OPPORTUNITIES
Greater segmentation expected in sportswear as new brands appear
Sportswear has moved past its years of double-digit annual growth as the category matures and sales normalise. However, despite this slowing growth, competition is expected to intensify further over the forecast period as new brands are launched.
Brand ambassadors become increasingly important to attract the attention of younger consumers
Younger generations will continue to be key consumer audiences for sportswear over the forecast period. Sportswear is expected to see more competition in the coming years, therefore, offering consumers uniqueness through various collaboration and pop-up events and stores will be increasingly important to capture this young audience.
Alo Yoga set to launch in South Korea and disrupt the competitive status quo
A number of international brands are expected to launch in South Korea over the coming years, which have the potential to change the competitive dynamic within the category. Alo Yoga, originating in Los Angeles, USA, is one example cited here, which is expected to appear in South Korea during 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in South Korea?
- Where is future growth expected to be most dynamic?
Sportswear in South Korea - Category analysis
KEY DATA FINDINGS
Sportswear maintains healthy growth, thanks to sports-inspired fashion trends and consumers’ love of running
Nike maintains its lead, despite rising competition
Pure sportswear brands face rising competition from other brands who are expanding their portfolios
Greater segmentation expected in sportswear as new brands appear
Brand ambassadors become increasingly important to attract the attention of younger consumers
Alo Yoga set to launch in South Korea and disrupt the competitive status quo
Apparel and Footwear in South Korea - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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