COMPETITIVE LANDSCAPE
Global brands lead while smaller players expand selectively
The sportswear market in Israel remains concentrated, with leading international brands retaining strong positions through scale, brand equity and extensive retail networks. Adidas Israel continues to lead the market, supported by investments in flagship and outlet formats, wide distribution coverage and locally tailored marketing strategies.
Stable structure creates space for targeted growth
No significant mergers or acquisitions are expected in the near term, and the absence of major product innovation signals a period of consolidation rather than disruption. This stability creates opportunities for niche brands to grow selectively by focusing on specific communities, price tiers or online channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Israel?
- Which are the leading brands in Israel?
- How are products distributed in Israel?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Israel?
- Where is future growth expected to be most dynamic?
Sportswear in Israel - Category analysis
KEY DATA FINDINGS
Community-driven performancewear sustains growth despite disruption
Consumers to drive growth through performance, identity and versatility
Sports and non-sports apparel to remain the core growth engine
Tariffs and digitalisation will shape future market dynamics
Global brands lead while smaller players expand selectively
Stable structure creates space for targeted growth
Offline retail remains central as omnichannel behaviour deepens
Adidas Israel strengthens engagement through experiential retail
E-commerce expands reach without replacing stores
Local operations and community relevance shape product strategy
Value segmentation intensifies alongside local preference
Apparel and Footwear in Israel - Industry Overview
Israel's apparel and footwear market grows as consumers shop locally and online
Local shopping boosts sales amid global uncertainties
Apparel remains largest component of overall sales
Adidas capitalises on local logistics advantage
Zara to lead premiumisation trend with luxury collaborations
Local brands and retailers will adapt to changing consumer needs
Sustainability and technology to drive innovation in retail
Adidas maintains lead in Israel's apparel and footwear market
Local brands and retailers adapt to changing consumer needs
Offline retail leads with strong physical store presence
E-commerce grows rapidly with omnichannel retail strategies
Omnichannel retailing drives customer engagement and loyalty
Tariffs and supply chain disruption favour locally agile players
Market polarisation drives demand for diverse product offerings
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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