PROSPECTS AND OPPORTUNITIES
Health trends will continue to impact demand for sportswear
In the Philippines, demand for sportswear is expected to continue growing as consumers become increasingly health-conscious. Following the pandemic, there has been a noticeable shift in behaviour, with many individuals focusing more on physical activities to maintain their wellbeing.
Recent Olympic achievements will have positive impact
One of the biggest highlights in sportswear in 2024 has been the sponsorship of Filipino athletes by Adidas during the Paris Olympics, where the country saw historic, record-breaking achievements. These were widely publicised by media and celebrated by Filipinos across the nation, leading to an increased positive perception of the sportswear brand.
Government and corporate initiatives will drive demand
The Philippine government is playing a significant role in driving engagement in sports activities. In August 2024, the Senate announced plans to evaluate its efforts to support athletes and the sports industry, including exploring the possibility of sponsoring bills to enhance incentives for promoting athletics across the country.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Philippines?
- Which are the leading brands in Philippines?
- How are products distributed in Philippines?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Philippines?
- Where is future growth expected to be most dynamic?
Sportswear in the Philippines - Category analysis
KEY DATA FINDINGS
Sportswear expands beyond athletic use
Growing popularity of running and niche sporting activities boosts demand for specialised sports apparel
Store-based shopping has enduring appeal
Health trends will continue to impact demand for sportswear
Recent Olympic achievements will have positive impact
Government and corporate initiatives will drive demand
Apparel and Footwear in the Philippines - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
-
- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
-
- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!