COMPETITIVE LANDSCAPE
Nike and adidas lead amidst rising challenger brands
The sportswear landscape in the Philippines is moderately concentrated, with the top two players, Nike Philippines Inc and adidas Philippines Inc, holding a combined value share of 45% in 2025. Nike's commitment to sustainability, with 78% of its products containing recycled materials, and its strong direct-to-consumer strategies, including flagship stores and digital expansion, contributed to its leading position.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Philippines?
- Which are the leading brands in Philippines?
- How are products distributed in Philippines?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Philippines?
- Where is future growth expected to be most dynamic?
Sportswear in the Philippines - Category analysis
KEY DATA FINDINGS
Resilience, polarisation, and future growth drivers for sportswear in the Philippines
Value growth amidst increasing market polarisation
The growing influence of lifestyle-driven challenger brands on sportswear
SJ Lifestyle champions sustainable and inclusive sneakers
Positive outlook but polarisation will continue to pressure mid-tier brands
Lifestyle-driven challenger brands to reshape consumer expectations
Business impact of sustainable and inclusive sportswear
Nike and adidas lead amidst rising challenger brands
Sports goods stores dominate, but e-commerce is reshaping sportswear distribution
Apparel and Footwear in the Philippines - Industry Overview
Sustained expansion through sustainability and strategic adaptation
Strong value growth and the realities of market polarisation
Sustainability and inclusivity drive product innovation
The rise of agile local players and specialist global entrants
Market polarisation to continue, favouring budget-friendly and premium brands
Consumers to drive demand for sustainability and transparency
E-commerce expansion and the evolution of retail engagement
Local challenger brands aim to erode global incumbents' leadership
Offline retail remains dominant despite e-commerce growth
Experience-driven retail concepts to boost growth over forecast period
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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