PROSPECTS AND OPPORTUNITIES
Blurring boundaries: The growth of sportswear and its fashion evolution
Sportswear in the US is expected to return to its pre-pandemic growth trajectory over the forecast period, with a projected CAGR of 5% in retail current value terms. It will continue to outperform non-sportswear, driven by the rise of the athleisure trend, and consumers’ increasing focus on health, wellness, and comfort.
Empowering women in sports, and growth opportunities in women’s sportswear
Interest in women’s sports and sportswear has increased in recent years, fuelled by advocacy for gender equality and the recognition of female athletes. High-profile events such as the FIFA Women’s World Cup and WNBA (Women’s National Basketball Association) games have significantly increased viewership in the US, bolstered by expanded media coverage and social media visibility.
Sustainability in sportswear: A priority with persistent challenges
Sustainability has become a pivotal topic in sportswear in the US, driven by consumers’ increasing awareness of environmental and social issues, alongside ongoing efforts to strengthen related regulations. Despite recent economic uncertainties and rising inflation, which have temporarily affected consumers’ interest in sustainable attributes, major players in sportswear remain committed to sustainability.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in USA?
- Where is future growth expected to be most dynamic?
Sportswear in the US - Category analysis
KEY DATA FINDINGS
Fuelled by sports footwear, sportswear outshines non-sportswear
Value-driven choices: The challenge for established brands in sportswear
Ongoing investments in omnichannel strategies by sportswear brands
Blurring boundaries: The growth of sportswear and its fashion evolution
Empowering women in sports, and growth opportunities in women’s sportswear
Sustainability in sportswear: A priority with persistent challenges
Apparel and Footwear in the US - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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