COMPETITIVE LANDSCAPE
Nike maintains its lead, but smaller brands challenge its share
Sportswear in the US remained relatively fragmented in 2025, with the top three brands – Nike, adidas, and lululemon – holding a combined share of around 21% in retail value terms. The top brands maintain their lead due to their strong brand recognition and innovative products.
Dick’s Sporting Goods and Foot Locker merger set to reshape the retail landscape
A notable merger in 2025 is Dick's Sporting Goods's acquisition of Foot Locker for USD2.4 billion.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in USA?
- Where is future growth expected to be most dynamic?
Sportswear in the US - Category analysis
KEY DATA FINDINGS
Athleisure fuels sportswear expansion amidst evolving consumer demand
Athleisure trend drives growth despite challenges
Tariffs and supply chain challenges shape sportswear
Nike and SKIMS collaboration redefines sportswear
Brands expected to drive growth through styles that are suitable for various activities
Women's sportswear emerges as a key growth opportunity
Sustainability, technology, and diverse sports expected to redefine sportswear
Nike maintains its lead, but smaller brands challenge its share
Dick’s Sporting Goods and Foot Locker merger set to reshape the retail landscape
Offline retail maintains its dominance due to experiences and openings
Retail e-commerce maintains a high share, with omnichannel retail set to be more important
Apparel and Footwear in the US - Industry Overview
Apparel and footwear sees subdued growth in 2025, with stronger increase anticipated
Growth continues, although this is minimal due to economic and tariff challenges
Resale and rental trend reshapes consumer behaviour
Tariff volatility prompts response from manufacturers
AI set to drive innovation and higher growth in apparel and footwear in the US
Resale and rental trend expected to reshape US consumer behaviour
Sustainability and social media will impact future growth
Top brands maintain their lead due to brand recognition, adaptation, and distribution
Market polarisation sees luxury resilience alongside the quest for value
Mergers and acquisitions reshape the competitive landscape
Offline retail remains dominant, with consumers valuing tactile experiences
E-commerce maintains a significant presence with AI-driven growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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