PROSPECTS AND OPPORTUNITIES
Small ongoing growth expected for sportswear, thanks to boost from the Olympics
Sportswear looks set to maintains small value growth over the forecast period, with ongoing sales supported by a lingering boost from the Paris Olympics. This has boosted the profile of France as a sporting destination, which could have a trickledown effect on sportswear, mainly with the local population.
Ongoing hybrid clothing styles will continue to attract consumer attention
Ongoing hybrid clothing styles will continue to attract consumer attention, such as seen with male consumers mixing high-end luxury apparel with sportswear to create unique looks. Such consumers will likely continue to seek brands such as Nike and adidas, especially for their “must-have” sneakers.
Generative AI and “sneakermania” will continue to be key trends
The use of Generative AI will continue to be a key trend, as will “sneakermania”. For example, as seen from Nike with its collection of 13 sneakers created using Generative AI at the Designboom exhibition at the Palais Brongniart in Paris in 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in France?
- Which are the leading brands in France?
- How are products distributed in France?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in France?
- Where is future growth expected to be most dynamic?
Sportswear in France - Category analysis
KEY DATA FINDINGS
Sportwear is a winner thanks to athleisure and streetwear trends and a boost from the Olympics
Sneakers remain a “must-have” product with a rising trend for sustainable options
Nike maintains its lead despite losing share, while all players maintain competitive strategies
Small ongoing growth expected for sportswear, thanks to boost from the Olympics
Ongoing hybrid clothing styles will continue to attract consumer attention
Generative AI and “sneakermania” will continue to be key trends
Apparel and Footwear in France - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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