PROSPECTS AND OPPORTUNITIES
Positive outlook for sportswear, fuelled by healthy lifestyle trends
The Malaysian sportswear market is poised for robust growth, driven by the nation's increasing adoption of healthy lifestyles, including participation in sporting activities. This will drive growth in performance footwear, as more Malaysians become educated as to the importance of obtaining the right kind of support, cushioning and stability to help enhance performance and reduce the risk of injury.
Bricks-and-mortar retailing will remain essential, with players offering immersive and interactive customer experiences
Brick-and-mortar retailing will continue to play a vital role in sportswear, as international brands such as Hoka, Anta, Columbia, and Salomon accelerate their expansion plans in Malaysia. A key example is Anta Basketball, which recently unveiled its first concept store at Sunway Pyramid.
More sportswear brands to focus on sustainability
During the forecast period, sustainability be a key focus within sportwear, as manufacturers respond to a growing consumer demand, particularly amongst the younger generation, for more environmentally-friendly products. Many sportswear brands are expected to use recycled or recyclable materials in their manufacturing processes, and to incorporate this message into their marketing.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Malaysia?
- Where is future growth expected to be most dynamic?
Sportswear in Malaysia - Category analysis
KEY DATA FINDINGS
Rise in active lifestyles boosts growth in sportswear
International sportswear brands eye Malaysian expansion
Sportswear stores in Malaysia personalise shopping experience with cutting-edge technology
Positive outlook for sportswear, fuelled by healthy lifestyle trends
Bricks-and-mortar retailing will remain essential, with players offering immersive and interactive customer experiences
More sportswear brands to focus on sustainability
Apparel and Footwear in Malaysia - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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