PROSPECTS AND OPPORTUNITIES
Daily movement and micro-fitness routines to power demand for sportswear across India
Sportswear in India is set to see solid but slowing rates of growth in retail value terms at constant 2024 prices in the forecast period, with sports apparel anticipated to continue to outperform sports footwear. Micro-fitness routines will become a significant factor in sportswear.
Local manufacturing to drive growth and global expansion in sportswear
The significant growth anticipated for sportswear in India over the next five years is partly expected to be driven by a shift towards local manufacturing. Government initiatives such as the Production-Linked Incentive (PLI) scheme are providing incentives for sportswear brands to ramp up local production.
Evolving retail channels to expand the reach of sportswear in the forecast period
Over the next five years, sportswear in India is expected to benefit from a changing retail landscape, which is making access to products faster and more seamless. For instance, Decathlon’s continued store expansion, with new locations opening in tier-2 and tier-3 cities, is bringing affordable, activity-specific apparel, footwear, and other gear closer to rising aspirational audiences.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in India?
- Which are the leading brands in India?
- How are products distributed in India?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in India?
- Where is future growth expected to be most dynamic?
Sportswear in India - Category analysis
KEY DATA FINDINGS
Evolving fitness habits drive the adoption of everyday sportswear
Competitive landscape intensifies, with global brands dominating, but local brands gaining ground
Sportswear brands align with younger consumers’ lifestyles and values to build stronger connections
Daily movement and micro-fitness routines to power demand for sportswear across India
Local manufacturing to drive growth and global expansion in sportswear
Evolving retail channels to expand the reach of sportswear in the forecast period
Apparel and Footwear in India - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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