COMPETITIVE LANDSCAPE
Puma maintains lead through consistent product innovation
Sportswear is moderately concentrated in India, with the top three players holding a significant combined share. Puma Sports India Pvt Ltd leads with a 6% share, followed by adidas India Marketing Pvt Ltd at 5% and Skechers South Asia Pvt Ltd at 4%.
lululemon partners with Tata CLiQ for strategic market entry
The Indian premium activewear segment is attracting global interest, with brands preparing to enter via strategic collaborations. lululemon, a leading global athleisure retailer, is set to make its official debut in India in the second half of 2026 through a partnership with Tata CLiQ, a prominent online fashion retail platform.
BlissClub challenges incumbents with inclusive activewear for Indian women
BlissClub, a D2C women's activewear brand, emerged as a powerful challenger in sportswear in India in 2025 by focusing exclusively on "movementwear" designed for Indian body types, climates, and lifestyles. Unlike global incumbents, BlissClub has prioritised comfort, functionality, and inclusivity, creating a community-driven brand that resonates deeply with urban Millennial and Gen Z women.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in India?
- Which are the leading brands in India?
- How are products distributed in India?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in India?
- Where is future growth expected to be most dynamic?
Sportswear in India - Category analysis
KEY DATA FINDINGS
Demand for comfort and versatility drives market expansion
Fitness awareness and athleisure drive growth
Value fashion brands intensify market competition
Brands accelerate local production to mitigate barriers
Omnichannel retail drives engagement across digital and physical touchpoints
Rise in health consciousness drives Gen Z demand for sportswear
Inclusive design and digital influence set to redefine sportswear in India
Puma maintains lead through consistent product innovation
lululemon partners with Tata CLiQ for strategic market entry
BlissClub challenges incumbents with inclusive activewear for Indian women
Offline retail remains dominant owing to experiential shopping preference
Apparel and footwear specialists dominates offline retail through value expansion
Apparel and Footwear in India - Industry Overview
Apparel and footwear sees growth, with polarisation and the rise of digital channels evident
Polarisation drives dual strategies in apparel and footwear
Tariffs and supply chain disruptions challenge retailers
Apparel maintains the highest sales, but sportswear sees the fastest growth
Rising incomes, digital transformation, and localisation set to contribute to growth
Growth in sportswear to be supported by the health and comfort trends and local production
Fast fashion, premiumisation, and sustainability expected to shape the future
Incumbents maintain their leading positions while D2C brands reshape the dynamics
Innovative product launches and strategic partnerships
New entrants and strategic partnerships expected to impact the competitive landscape
Offline retail remains dominant despite e-commerce growth
Retail e-commerce drives growth, with this trend set to continue
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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