PROSPECTS AND OPPORTUNITIES
Strong growth potential for badminton-related sportswear
In recent years, the craze for badminton in Taiwan has continued to rise. From the badminton courts on the streets to the enthusiastic attention in international events, Taiwanese people's strong interest in this sport is notable.
Large outdoor goods stores have strong competitive advantage
Outdoor goods stores in Taiwan are larger than ever before, offering shoppers a diverse brand offering and comfortable shopping experience. The multinational retailer Decathlon entered Taiwan in 2012 and has since opened 19 large-scale stores across Taiwan will further expansion expected.
Sports-inspired apparel to support category growth
It is expected that sport-inspired apparel and leisure fashion will retain strong growth momentum and drive sportswear sales in the upcoming years. Sport-inspired/ leisure wear will continue to be the main point of entry for some consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Taiwan?
- Where is future growth expected to be most dynamic?
Sportswear in Taiwan - Category analysis
KEY DATA FINDINGS
Outdoor apparel and footwear drives category performance
Novelty products inspired by events and sports celebrities
Retailing landscape is undergoing transformation
Strong growth potential for badminton-related sportswear
Large outdoor goods stores have strong competitive advantage
Sports-inspired apparel to support category growth
Apparel and Footwear in Taiwan - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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