COMPETITIVE LANDSCAPE
Nike and adidas dominate despite emerging competition
The sportswear market in Taiwan remains concentrated, with top brands like Nike and adidas both holding significant value share. In 2025, Nike maintained a lead with 20% value share, followed by adidas with an 9% value share.
Emerging brand HOKA gains traction in Taiwan
HOKA has gained traction in the running community where it has built a strong reputation for comfort and design. HOKA shoes are distinguished by their four-centimeter-thick soles, including a mountain-shaped midsole and curved outsole, which provide a comfortable and bouncy feel.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Taiwan?
- Where is future growth expected to be most dynamic?
Sportswear in Taiwan - Category analysis
KEY DATA FINDINGS
Sportswear faces slowdown in value growth
Government initiatives fuel growth in sports apparel
Sustainable materials drive sportswear innovation
AI-powered solutions enhance the customer experience
Outdoor apparel gains traction among young consumers
Sustainable sportswear to shape the future
AI-powered cross-platform collaboration to boost sales
Nike and adidas dominate despite emerging competition
Emerging brand HOKA gains traction in Taiwan
Offline retail dominates sportswear sales with wide brand presence
E-commerce gains traction with third-party marketplaces
Apparel and Footwear in Taiwan - Industry Overview
Market polarisation supports value growth
Market polarisation supports performance of apparel and footwear
Outbound travel and tourism tempers sales of apparel and footwear
Resale and rental trend gains traction among young consumers
Ai and sustainability reshapes consumer behaviour
Korean fashion influence drives sales and store expansions
Disposable income growth supports luxury spending
Leading brands maintain dominance amid intense competition
Emerging players and trends reshape the competitive landscape
Offline retail leads with omnichannel presence
E-commerce grows with personalised shopping experiences
Emerging trends and collaborations to watch
AI and sustainability drive innovation in fashion
Designer brands launch thin-soled and casual shoes and elevate the customer experience
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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