PROSPECTS AND OPPORTUNITIES
Blurred lines between performance and sports-inspired apparel
The line between performance and sport-inspired apparel is blurring, driven by innovations in sports technology and a growing focus on fitness. Polish consumers are showing more interest in technologically advanced products, which combine comfort and style with features like moisture-wicking fabrics and ergonomic design.
Local brands likely to gain traction as domestic access to technology improves
As access to manufacturing technology improves, local Polish brands are expected to gain traction in sportswear. These brands can leverage their detailed understanding of local consumer preferences, offering quality products at competitive prices.
Design will matter more especially in the context of social media
Social media platforms play a crucial role in dictating fashion trends, and sportswear is no exception. Polish consumers, particularly younger demographics, are heavily influenced by what they see on Instagram, TikTok, and YouTube.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Poland?
- Where is future growth expected to be most dynamic?
Sportswear in Poland - Category analysis
KEY DATA FINDINGS
adidas Poland sees strong recovery in value share
Price sensitivity drives importance of discounts
Sportswear offers dual benefits of comfort and casual fashion
Blurred lines between performance and sports-inspired apparel
Local brands likely to gain traction as domestic access to technology improves
Design will matter more especially in the context of social media
Apparel and Footwear in Poland - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
-
- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
-
- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!