The line between performance and sport-inspired apparel is blurring, driven by innovations in sports technology and a growing focus on fitness. Polish consumers are showing more interest in technologically advanced products, which combine comfort and style with features like moisture-wicking fabrics and ergonomic design.
As access to manufacturing technology improves, local Polish brands are expected to gain traction in sportswear. These brands can leverage their detailed understanding of local consumer preferences, offering quality products at competitive prices.
Social media platforms play a crucial role in dictating fashion trends, and sportswear is no exception. Polish consumers, particularly younger demographics, are heavily influenced by what they see on Instagram, TikTok, and YouTube.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sportswear industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsThis report originates from Passport, our Sportswear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!