PROSPECTS AND OPPORTUNITIES
Greater importance of healthy living and relevance of influencers will support sportswear brands
The trend towards living a healthier life will place a greater importance on sports of all kinds in the years ahead. Consequently, sportswear will become more relevant in wardrobes, especially for women.
Under Armour aims to build its position in Argentina
The international sportswear firm Under Armour, which has been present in the country for more than ten years, continues to build its position in Argentina, which is one of its priority markets within Latin America. As part of this commitment, it has begun to sponsor the women's and men's hockey team in Argentina, Las Leonas and Los Leones, as well as athletes from other sports categories.
Shake up expected in the competitive landscape as imports enter
The liberal import policy introduced by the new government of Javier Milei will create change in the competitive landscape over the forecast period. New sportswear brands will arrive in the country, whilst brands with a local presence will source products and materials from overseas.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Argentina?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Argentina?
- Where is future growth expected to be most dynamic?
Sportswear in Argentina - Category analysis
KEY DATA FINDINGS
Footwear brands expand their sportswear portfolios
Topper and Revolver brand launches a 90s inspired collection
Puma presents its new collaborative collection with the Lemlem brand
Greater importance of healthy living and relevance of influencers will support sportswear brands
Under Armour aims to build its position in Argentina
Shake up expected in the competitive landscape as imports enter
Apparel and Footwear in Argentina - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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