The trend towards living a healthier life will place a greater importance on sports of all kinds in the years ahead. Consequently, sportswear will become more relevant in wardrobes, especially for women.
The international sportswear firm Under Armour, which has been present in the country for more than ten years, continues to build its position in Argentina, which is one of its priority markets within Latin America. As part of this commitment, it has begun to sponsor the women's and men's hockey team in Argentina, Las Leonas and Los Leones, as well as athletes from other sports categories.
The liberal import policy introduced by the new government of Javier Milei will create change in the competitive landscape over the forecast period. New sportswear brands will arrive in the country, whilst brands with a local presence will source products and materials from overseas.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsThis report originates from Passport, our Sportswear research and analysis database.
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