PROSPECTS AND OPPORTUNITIES
Sportswear will see positive performance, driven by emergence of international brands, health and wellness trend and rise of athleisure
Thailand's sportswear market is poised for significant expansion as international brands capitalise on the growing adoption of active lifestyles and the enduring popularity of sneaker culture. Central Retail Corporation (CRC) has made a strategic move into the sports retail sector, acquiring a stake in Rev Edition, the operator of Rev Runner, a distributor of major global brands like Nike, Under Armour, Hoka, Saucony, Asics, and Teva.
Sustainability and social responsibility initiatives will drive growth
Sustainability continues to be a central focus within Thailand's sportswear market, driven by increasing consumer demand, especially from the younger generation who prioritise eco-conscious products. Manufacturers and retailers are responding with more sustainable collections and Corporate Social Responsibility (CSR) initiatives.
Players will continue with omnichannel strategies
The sportswear market in Thailand is becoming increasingly dynamic as consumers begin to shift their focus away from mainstream brands like Nike and Adidas, opting instead for emerging brands such as Hoka, On, and Lululemon, among others. Digital transformation is a key driver of this change, with both customer-facing and backend (behind-the-scenes) improvements.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Thailand?
- Where is future growth expected to be most dynamic?
Sportswear in Thailand - Category analysis
KEY DATA FINDINGS
Sportswear enjoys strong performance, thanks to rising levels of health consciousness and more active lifestyles
Sustainability gains momentum in sportswear ?
Brands champion sports culture through community events and activities
Sportswear will see positive performance, driven by emergence of international brands, health and wellness trend and rise of athleisure
Sustainability and social responsibility initiatives will drive growth
Players will continue with omnichannel strategies
Apparel and Footwear in Thailand - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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