The outlook for sportswear remains positive in Australia, with sales likely to be further fuelled by fashion, fandom and functionality in the years to come. This will ensure the further success of a category with a considerable level of consumer engagement.
While the performance of sportswear has been impressive, with further value sales predicted over the forecast period, the general economic landscape poses significant challenges that could potentially cast a shadow over this positive trend. Rising inflation rates and economic uncertainties have led to a decrease in spending on non-essential items across apparel and footwear, which could feasibly extend to sportswear due to low consumer confidence and a more cautious approach to expenditure.
Given its ready association with synthetic fibres, sportswear is undergoing a necessary transformation. Due to the increasing use of eco-friendly or recycled materials, sustainability is taking centre stage in brand positioning.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsThis report originates from Passport, our Sportswear research and analysis database.
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