PROSPECTS AND OPPORTUNITIES
Stronger growth is predicted for the forecast period as interest in outdoor activities rises
Across the forecast period, Sweden's sportswear market is expected to grow faster than the overall apparel and footwear sectors. However, growth rates will be slower than seen at the height of the review period due to market maturity and subsiding inflation.
Maturity and rising prices are expected to challenge sales of sportswear over the forecast period
Over the forecast period, the Swedish sportswear market will face challenges due to high maturity levels, as the country already ranks among the highest in the world for per capita sportswear consumption. While demand for specialised and advanced sportswear continues to fuel value growth, the saturated market limits potential volume increases.
Sustainability is expected to remain a core theme in product development and marketing
Sustainability in sportswear, particularly among outdoor-oriented brands, is expected to remain a prominent trend in Sweden over the forecast period. The use of recycled materials and eco-friendly production methods is already widespread, with many brands highlighting sustainability in their marketing.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Sweden?
- Which are the leading brands in Sweden?
- How are products distributed in Sweden?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Sweden?
- Where is future growth expected to be most dynamic?
Sportswear in Sweden - Category analysis
KEY DATA FINDINGS
Growth for sportswear struggles following heightened sales during the early review period
Adidas retains its lead of the fragmented competitive landscape in sportswear
Advancements in digitalisation support sales through retail e-commerce
Stronger growth is predicted for the forecast period as interest in outdoor activities rises
Maturity and rising prices are expected to challenge sales of sportswear over the forecast period
Sustainability is expected to remain a core theme in product development and marketing
Apparel and Footwear in Sweden - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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