PROSPECTS AND OPPORTUNITIES
Sportswear will continue to grow due to the fitness trend and better economic performance
In the next two years, the economy in Vietnam is predicted to growth, with GDP growth of 6.0% for 2025, and 6.
Online shopping through e-commerce platforms and TikTok set to gradually increase in the future
Over the forecast period, Vietnamese consumers are expected to show significant interest in shopping online through e-commerce platforms and social media, particularly TikTok, due to regular discount campaigns and convenience. TikTok will continue to be an attractive platform for manufacturers to attract the attention of younger generations, such as Gen Z, due to its cost-effectiveness compared with offline channels (or even other online platforms), its large customer base, and the ease of access to the TikTok social network.
Activewear trend expected to boost the growth of sportswear in the future
Activewear is a fashion style that incorporates sports apparel designed for vigorous movement – elastic, airy, and with good moisture absorption – while also maintaining a sense of style, and was increasingly popular in the review period. Not only are these clothes used for practicing or playing sports, but they also find application in various other situations, such as for daily wear, outings, at school, and at work.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Vietnam?
- Where is future growth expected to be most dynamic?
Sportswear in Vietnam - Category analysis
KEY DATA FINDINGS
Sportswear records dynamic retail current value growth in 2024
Performance footwear records the strongest value growth in sports footwear in 2024
International brands continue to lead sportswear in Vietnam in 2024
Sportswear will continue to grow due to the fitness trend and better economic performance
Online shopping through e-commerce platforms and TikTok set to gradually increase in the future
Activewear trend expected to boost the growth of sportswear in the future
Apparel and Footwear in Vietnam - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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