COMPETITIVE LANDSCAPE
International brands maintain strength amid intensified promotional activity
The competitive landscape remained highly fragmented in 2025, with international brands maintaining their lead. adidas Vietnam Co Ltd led sportswear with a 19% value share, whilst in brand terms, adidas held 18% share, followed by Nike at 4% (locally represented by Au Chau Fashion & Cosmetic Co Ltd) and Anta at 3% (An Viet Red River JSC).
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Vietnam?
- Where is future growth expected to be most dynamic?
Sportswear in Vietnam - Category analysis
KEY DATA FINDINGS
Economic pressures and innovation shape resilient sportswear in Vietnam
Economic pressures temper sportswear’s growth in 2025
Government sports initiatives set to benefit established players
How functional design is serving new social fitness trends
Innovation and technology expected to drive sportswear growth
Meeting the demand for adaptable activewear in Vietnam
Sustainability and inclusivity trend to gain stronger momentum
International brands maintain strength amid intensified promotional activity
Offline retail maintains dominance as consumers seek in-store experiences
Apparel and Footwear in Vietnam - Industry Overview
Economic pressures drive promotional intensity and digital acceleration
Price sensitivity and promotional intensity shape modest growth
Sustainability and innovation in materials reshape consumer appeal
AI and innovation expected to drive premiumisation
Online shopping and functional design to reshape retail landscape
Circular fashion and ethical production to gain momentum
International brands leverage digital agility to maintain leadership
Local brands compete on pricing and innovation amid economic pressure
Offline retains dominance whilst e-commerce accelerates share gain
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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