COMPETITIVE LANDSCAPE
adidas continues to gain share from leader Nike in consolidated landscape
The competitive landscape of sportswear in the UK is moderately concentrated, with Nike, adidas, and Puma holding a combined retail value share of 41% in 2025. Nike leads with a 21% share, followed by adidas at 16%, and Puma at 4%.
Leaders adopt different strategies in face of rising competition
While incumbent sportswear brands such as Nike, adidas, and Puma still command significant scale and distribution in the UK, they face increasing pressure. Softer consumer demand, highlighted by JD Sports, exposes the risks of relying solely on established brand equity without continuous innovation.
Hoka pop-up creates vibrant hub and buzz for runners
Innovation is being driven by challenger brands and creative product launches. Hoka One One, for example, debuted its new Bondi 9 running shoe with a "Run Stop Corner Shop" pop-up in London.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in United Kingdom?
- Which are the leading brands in United Kingdom?
- How are products distributed in United Kingdom?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in United Kingdom?
- Where is future growth expected to be most dynamic?
Sportswear in the United Kingdom - Category analysis
KEY DATA FINDINGS
Polarisation as consumer segments shift towards premium and value options
lululemon and Decathlon gain at market extremes
National sports teams’ success fuels sportswear growth
Athleisure trend drives demand for sports apparel
Immersive store design looks to elevate premium activewear
Sustainability efforts to increase as core brand differentiator
Localised partnerships ties through collaborations
adidas continues to gain share from leader Nike in consolidated landscape
Leaders adopt different strategies in face of rising competition
Hoka pop-up creates vibrant hub and buzz for runners
Retailers blend online and offline experiences
Tala embraces omnichannel strategy with first physical store
Retail expansion supports sustainable product initiatives
Sustainability drives innovation in sportswear design
Apparel and Footwear in the United Kingdom - Industry Overview
Navigating polarised growth amidst economic challenges
Macroeconomic pressure impacts consumer spending habits
Market polarisation drives diverging consumer values
Resale platforms gain popularity among UK consumers
Consumers set to drive sustainable and tech-enhanced shopping experience
Sportswear predicted to record further strong growth
Technological integration and sustainability to shape industry
Asda Stores strengthens lead of fragmented landscape with private label line
Topshop relaunches with new strategy, fuelling growth
Emerging brands focus on niche strategies and community engagement
Retail offline remains crucial despite e-commerce growth
Retail e-commerce drives sales with convenience and competitive pricing
Amazon Haul responds to demand for affordable but fashionable pieces
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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