PROSPECTS AND OPPORTUNITIES
The Olympics has ignited the enthusiasm of female consumers, and for niche sports
Sportwear in China is expected to maintain solid retail current value growth throughout the forecast period, with increases anticipated for all categories. The Olympics has had a profound impact on the Chinese sports landscape, elevating both niche and established sports to new heights.
The emergence of speciality sportswear stores
Following a period of rapid growth, sportswear is witnessing a shift in distribution channels, and this is expected to continue in the forecast period. Deviating from the traditional strategy of establishing large-scale offline flagship stores, sports brands are now exploring a more diverse approach.
Opportunities for growth in lower-tier markets
Consumption patterns within sportswear are evolving. While consumption in top-tier Chinese cities such as Beijing and Shanghai remains relatively weak, lower-tier cities have shown stronger demand.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in China?
- Which are the leading brands in China?
- How are products distributed in China?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in China?
- Where is future growth expected to be most dynamic?
Sportswear in China - Category analysis
KEY DATA FINDINGS
Sportswear in China enters a stage of steady growth
Segmentation of the dynamic outdoor sportswear space
Niche sports footwear brands gain traction in China
The Olympics has ignited the enthusiasm of female consumers, and for niche sports
The emergence of speciality sportswear stores
Opportunities for growth in lower-tier markets
Apparel and Footwear in China - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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