PROSPECTS AND OPPORTUNITIES
Bright outlook linked to sports and active lifestyles
According to the RIVM, the Dutch National Institute for Public Health and the Environment, 56% of Dutch people practised sports on a weekly basis in 2023, up from 53% in 2022. This figure is set to rise in the upcoming period as public campaigns promote the health benefits of active lifestyles and sport.
Brands will deliver new lines in casualwear
Sportswear will be a key strategic focus for both manufacturers and retailers in the forecast period in line with healthier and active lifestyles. The growing desire for apparel that delivers comfort and the evolving casualwear trend in the Netherlands will also raise the profile of sportswear.
Dutch consumers are drawn to online discounts
The distribution of sportswear will become more skewed to retail e-commerce in the short-term. The Dutch are always looking for a good balance between price and quality and thus willing to search for and compare discounts and deals.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Netherlands?
- Which are the leading brands in Netherlands?
- How are products distributed in Netherlands?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Netherlands?
- Where is future growth expected to be most dynamic?
Sportswear in the Netherlands - Category analysis
KEY DATA FINDINGS
Health and comfort shapes demand in sportswear
Growing array of brands inject dynamism to sportswear
Fila and New Balance gain visibility in 2024
Bright outlook linked to sports and active lifestyles
Brands will deliver new lines in casualwear
Dutch consumers are drawn to online discounts
Apparel and Footwear in the Netherlands - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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