The Danish economy is expected to improve from 2025 onwards laying the foundations for a recovery in consumer expenditure. Sportswear is expected to reap the benefits of economic growth where consumers should have a stronger propensity to make discretionary purchases.
As in other apparel categories, sustainability is expected to become increasingly important to sportswear consumers. Manufacturers and retailers are likely to increase their focus on satisfying this rising demand for sustainable products by adapting their business practices.
The trend towards sports-inspired and casual wear is expected to continue over the forecast period, and this will impact on how Danish consumers choose to dress when they go to work. As an increasing number of start-ups and businesses allow employees greater freedom in how they dress at the office, the more relaxed approach to workwear is expected to remain popular in the upcoming years.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsThis report originates from Passport, our Sportswear research and analysis database.
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