PROSPECTS AND OPPORTUNITIES
Economy prosperity provides bright outlook
The Danish economy is expected to improve from 2025 onwards laying the foundations for a recovery in consumer expenditure. Sportswear is expected to reap the benefits of economic growth where consumers should have a stronger propensity to make discretionary purchases.
Players will need to focus on sustainability
As in other apparel categories, sustainability is expected to become increasingly important to sportswear consumers. Manufacturers and retailers are likely to increase their focus on satisfying this rising demand for sustainable products by adapting their business practices.
Less formal work attire to fuel demand for sportswear
The trend towards sports-inspired and casual wear is expected to continue over the forecast period, and this will impact on how Danish consumers choose to dress when they go to work. As an increasing number of start-ups and businesses allow employees greater freedom in how they dress at the office, the more relaxed approach to workwear is expected to remain popular in the upcoming years.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Denmark?
- Which are the leading brands in Denmark?
- How are products distributed in Denmark?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Denmark?
- Where is future growth expected to be most dynamic?
Sportswear in Denmark - Category analysis
KEY DATA FINDINGS
Sportswear volume sales rise as the economy improves
Sports-inspired apparel and footwear is still in high demand
E-commerce retail sales will continue to rise
Economy prosperity provides bright outlook
Players will need to focus on sustainability
Less formal work attire to fuel demand for sportswear
Apparel and Footwear in Denmark - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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