PROSPECTS AND OPPORTUNITIES
The premiumisation trend in sportswear in Mexico
Sportswear in Mexico is set to maintain retail current value growth over the forecast period. In Mexico, the trend towards exclusivity in fitness is gaining momentum, driven by a shift in the preferences of high-income consumers.
Reebok aims to triple its share in Mexico by 2026
After Reebok was acquired by Authentic Brands Group in 2021, the brand began the process of boosting its sales. In line with this, Mexico has transformed into a key market for the brand, seeking to regain the leadership it held in the country during the 1980s and 1990s.
Artificial Intelligence: Shaping the future of sportswear
Technology has become a crucial attribute for sports brands to differentiate themselves from the competition, particularly in terms of the shopping experience. One example is Puma, which has announced a strategic partnership with Google to revolutionise its online shopping experience through the implementation of advanced data technologies, analytics, and artificial intelligence (AI) provided by Google Cloud.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Mexico?
- Where is future growth expected to be most dynamic?
Sportswear in Mexico - Category analysis
KEY DATA FINDINGS
Resilience of sportswear brands amidst slower growth
Nike expands its cultural footprint in Mexico with a new flagship store
adidas extends its commitment to the Mexican national football team
The premiumisation trend in sportswear in Mexico
Reebok aims to triple its share in Mexico by 2026
Artificial Intelligence: Shaping the future of sportswear
Apparel and Footwear in Mexico - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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