COMPETITIVE LANDSCAPE
adidas leads sportswear with exclusive partnerships and cultural collections
adidas de Mexico SA de CV maintained its lead in sportswear in 2025, with a 17% share, followed by Nike de Mexico S de RL de CV with a 13% share. Whilst relatively fragmented beyond this, sportswear is a more consolidated category than many others in apparel and footwear in Mexico.
Mismatch in distribution strategy weakens Nike’s market position
Nike’s performance in Mexico shows the challenges of a mismatched distribution strategy. The company's global focus on a direct-to-consumer (DTC) model, prioritising its own stores and digital platforms, has underperformed in a market where offline channels remain dominant and essential for reaching consumers.
Local brands grow by embracing authenticity and sustainability
Local Mexican companies are carving out market opportunities by aligning with strong consumer preferences for authenticity, local production, and sustainable practices. A growing number of shoppers are demonstrating a willingness to pay more for sustainable goods and are placing a higher value on homegrown labels.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Mexico?
- Where is future growth expected to be most dynamic?
Sportswear in Mexico - Category analysis
KEY DATA FINDINGS
Rise of athleisure fuels versatile lifestyle trends
Global brands lead despite economic caution
Women’s active lifestyle participation fuels sportswear growth
Market polarisation slows overall sportswear’s value growth
Premiumisation to drive demand for exclusive fitness lifestyle products
AI innovations enhance shopping experience with virtual try-ons and loyalty programmes
Social media platforms amplify athleisure trend among Mexican consumers
adidas leads sportswear with exclusive partnerships and cultural collections
Mismatch in distribution strategy weakens Nike’s market position
Local brands grow by embracing authenticity and sustainability
Exclusive partnerships strengthen appeal of specialist stores
Young consumers drive e-commerce growth through social commerce platforms
Nike combines product innovation with digital consumer engagement
MAJA Sportswear expands rapidly by combining local culture and affordable pricing
Apparel and Footwear in Mexico - Industry Overview
Polarisation seen in apparel and footwear due to a challenging macro-economic environment
Tariffs and economic stagnation drive market polarisation
Tariffs and supply chain disruption reshape Mexico’s apparel and footwear
Omnichannel strategies key to converting traffic into sales
Steady growth ahead for Mexico’s apparel and footwear
Resale and rental market gains traction
Technology integration boosts competitiveness
Fábricas de Calzado Andrea SA de CV is the overall leader in a fragmented category
Apparel and footwear specialists lead distribution
Retail e-commerce grows with technology and changing consumer behaviour
Balenciaga reinvents the Speedcat with bold, luxury design
Industry 5.0 transforms footwear production in Guanajuato
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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