PROSPECTS AND OPPORTUNITIES
Vision 2030 goals, including sports initiatives, will drive future demand
Saudi Arabia’s strategic emphasis on sports as a catalyst for economic growth will continue fuel demand for sportswear during the forecast period. The Kingdom's investment in hosting major international events, such as its bid for the 2034 FIFA World Cup, reflects its ambition to position itself as an international hub for sports activities.
Innovative designs and strategic partnerships will boost sportswear sales
Leading sportswear brands, including Nike and Adidas, are expected to continue to shape the Saudi sportswear market through increased investment in innovative and performance-focused designs. While visual appeal remains a vital factor in consumer preferences, technical advancements such as moisture-wicking fabrics, temperature regulation, and impact-absorbing materials are becoming essential as more Saudi Arabians actively participate in sports and fitness activities.
Omnichannel strategies will be key to success
During the forecast period, both physical store experiences and e-commerce are expected to continue thriving in Saudi Arabia, driven by ongoing investments in retail infrastructure and the expansion of online shopping platforms. Established malls like The District Al Faisaliah in Riyadh, Red Sea Mall in Jeddah, and Jeddah Boulevard will continue to play a key role in the physical retail space.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Saudi Arabia?
- Where is future growth expected to be most dynamic?
Sportswear in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Saudi Arabia's growing sports culture drives market expansion
Strategic partnerships energise the sportwear landscape
Adidas maintains its leadership
Vision 2030 goals, including sports initiatives, will drive future demand
Innovative designs and strategic partnerships will boost sportswear sales
Omnichannel strategies will be key to success
Apparel and Footwear in Saudi Arabia - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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