COMPETITIVE LANDSCAPE
Leading brands maintain dominance through innovation
The sportswear market in Saudi Arabia is moderately concentrated, with the top two players, adidas Group and Nike Inc, holding 29% and 21% retail value share respectively. The market has become slightly more concentrated between these two global players over the review period, although a range of local brands also compete.
Emerging players and trends shape future growth
Emerging companies are performing well in the Saudi Arabian sportswear market. Brands like lululemon are rapidly expanding, reflecting growing consumer demand for wellness-focused, stylish, and functional activewear.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Saudi Arabia?
- Where is future growth expected to be most dynamic?
Sportswear in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Sportswear market thrives amid economic and digital transformation
Premium brands and e-commerce drive sportswear sales
Sustainability and inclusivity emerge as key growth drivers
Tourism and major events drive demand for versatile sportswear
Economic intiatives and active lifestyles set to drive growth
Sports apparel remains dominant subcategory
Digital transformation and omnichannel strategies will shape future development
Leading brands maintain dominance through innovation
Emerging players and trends shape future growth
Offline retail channels lead sportswear sales through comprehensive product offerings
Retail e-commerce grows as a significant distribution channel
Emerging retail concepts focus on immersive experiences and sustainability
Apparel and Footwear in Saudi Arabia - Industry Overview
Steady growth in apparel and footwear
Consumers drive demand for affordable and premium products
Eco-friendly and inclusive products drive sales growth
Travel and tourism yields versatile and culturally appropriate designs
Brands to focus on affordability to drive sales
Sustainability and inclusivity become mainstream priorities
Digital retail continues to fuel market growth
Leading companies maintain dominance through strategic initiatives
Strategic partnerships and digital expansion to support market growth
Apparel and footwear specialists drive offline retail sales
Digital channels and engagement fuel market growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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