PROSPECTS AND OPPORTUNITIES
Sportswear in South Africa set to remain resilient
Sportswear offers durability, comfort and style, and these are criteria which consumers seek when making a purchase. As a result, sportwear in South Africa is set to remain resilient over the forecast period.
Limited editions and sportswear collaborations can potentially support growth
Through limited editions and sportswear collaborations, brands can further immerse themselves in the local culture and create capsule collections that appeal to local consumers. Such collections often tend to be small limited editions, which, in turn, create a sense of urgency among consumers as they are concerned that they will quickly sell out and they will miss an opportunity to be part of something unique.
New official kit supplier for national sports teams will provide boost to sales
South African sports is currently searching for a new official kit supplier, once the official supplier Le Coq Sportif’s contract ends. Major brands such as Nike and adidas have joined the bidding war, which will see the winning supplier provide sports kits to the country’s different national sports teams, including rugby and cricket.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in South Africa?
- Where is future growth expected to be most dynamic?
Sportswear in South Africa - Category analysis
KEY DATA FINDINGS
Appetite for sportswear continues to grow but consumers now seek affordable options
Cross-functional styles continue to appeal to local consumers
New mergers and acquisitions evident across the industry
Sportswear in South Africa set to remain resilient
Limited editions and sportswear collaborations can potentially support growth
New official kit supplier for national sports teams will provide boost to sales
Apparel and Footwear in South Africa - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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