PROSPECTS AND OPPORTUNITIES
Technological innovations to propel the industry forward
The sportswear industry is evolving beyond its traditional focus on athletes and fitness enthusiasts, becoming a symbol of healthy lifestyles and personal wellbeing. With a growing emphasis on comfort and style, sportswear has gained popularity as a versatile choice for everyday wear.
Direct-to-consumer (D2C) channels to strengthen
D2C strategies are increasingly shaping the sportswear industry by enabling brands to reduce costs and invest in production and customer experience. Some brands may transition exclusively to online retail, benefiting from lower operational expenses.
Decathlon’s commitment to sustainability
Decathlon has announced an ambitious sustainability agenda in the Czech Republic, focusing on circular economy initiatives through 2026. Key projects include Second Life, which prioritises reparability; Bez Obalu, which reduces packaging; BuyBack, a programme for reselling used items; and Rent, which promotes equipment rental.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Czech Republic?
- Which are the leading brands in Czech Republic?
- How are products distributed in Czech Republic?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Czech Republic?
- Where is future growth expected to be most dynamic?
Sportswear in the Czech Republic - Category analysis
KEY DATA FINDINGS
Sportswear experiences renewed surge following a brief dip
Social media emerges as a key driver for sales
Adidas finds success among Gen Z whilst Rock Point expands with the largest outdoor store in the Czech Republic
Technological innovations to propel the industry forward
Direct-to-consumer (D2C) channels to strengthen
Decathlon’s commitment to sustainability
Apparel and Footwear in the Czech Republic - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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