COMPETITIVE LANDSCAPE
Top players maintain their lead through innovation and expansion
Sportswear in the Czech Republic remains relatively fragmented, with the top three players, adidas CR sro, DECASPORT sro (Decathlon), and Nike Czech sro, together accounting for only a 25% share of retail value sales in 2025. adidas held a 12% share, followed by Decathlon with 9%, and Nike with 4%.
Private label sees growth from a low base
One of the most important trends shaping sportswear in 2025 was the rise of private label sportswear. Private label sportswear affected value growth, as consumers increasingly sought high-quality, affordable, and stylish athletic gear.
Mergers and new product launches set to reshape the competitive dynamics
Notable mergers and acquisitions are anticipated in sportswear. Dick's Sporting Goods is set to acquire Foot Locker, creating a global leader in sports retail.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Czech Republic?
- Which are the leading brands in Czech Republic?
- How are products distributed in Czech Republic?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Czech Republic?
- Where is future growth expected to be most dynamic?
Sportswear in the Czech Republic - Category analysis
KEY DATA FINDINGS
Solid growth for sportswear as consumers look for comfort and style in daily wear apparel
Sportswear sees solid growth due to increasing health awareness
Sustainability and niche offerings are reshaping sportswear
AI and advanced materials propel technological innovation in sportswear
Growth will be driven by consumers’ desire for comfort and healthy living
Second-hand market and technological innovation set to shape future performance
Top players maintain their lead through innovation and expansion
Private label sees growth from a low base
Mergers and new product launches set to reshape the competitive dynamics
Sports goods stores leads sales of sportswear, but omnichannel retailing increases
Direct-to-consumer brands thrive online by offering personalised experiences
Apparel and Footwear in the Czech Republic - Industry Overview
Economic factors drive growth in 2025, while sustainability shapes sales
Positive retail results and growing market polarisation
Apparel dominates sales, driven by consumer preference and the wider range of products
Sustainability and resale trends shape consumer behaviour
Resale and rental trend limits growth of primary sales
Apparel will remain dominant, but sportswear expected to gain traction
AI to revolutionise apparel and footwear, offering enhanced experiences and efficiency
Regulatory changes, affordability and sustainability to shape the future
LPP and Pepco maintain their lead despite new entrants
New entrants underscore the resilience and appeal of apparel and footwear
Emerging trends and opportunities in a changing landscape
Bricks-and-mortar stores remain irreplaceable for many Czech consumers
Retail e-commerce drives growth, with a rising share of online sales
Partnerships to impact the distribution landscape in apparel and footwear
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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