Menswear sales in Romania experienced moderate growth in 2025, driven by increasing adoption of digital solutions and a growing preoccupation with personal image among Romanian men. Gross income per capita in Romania increased by 10% to RON78,756 in 2025. Consequently, consumer expenditure on clothing also grew, with a total spend of RON44.4 billion in 2025. Despite economic challenges, the menswear category benefited from growing awareness of international trends and innovations. The market is

Menswear sales in Norway recorded a slight decline in volume sales and a marginal increase in value terms over 2025 brought about by higher average unit prices. Median disposable income in Norway increased by 9% in 2025 supporting consumer spending on menswear. The rise of sportswear as a central part of men's wardrobes is driving purchases and supporting higher average unit prices. Premium outdoor brands are driving innovation with technical features and performance fabrics appealing to consume

Menswear in Nigeria experienced significant retail current value growth of 26% in 2025, with sales reaching NGN237.2 billion, driven by stabilising economic conditions and the availability of affordable imports. The category is characterised by a dynamic competitive landscape, with local brands capitalising on cultural relevance and technology to drive sales. The forecast indicates continued strong current value growth, driven by urbanisation and rising incomes among young males, with a CAGR of

Menswear in Canada experienced 3% growth in 2025, driven by a rise in disposable income and consumer spending on essential items, despite headwinds from value-focused shoppers responding to higher living costs. Affluent consumers continue to drive sales of luxury and higher-end brands, while mid-priced brands are facing pressure as shoppers became more selective and value-focused. The luxury segment is expected to drive future growth, with significant developments in Canada's retail landscape, i

Menswear in South Africa demonstrated resilience in 2025, with retail value sales reaching ZAR49 billion, representing growth of 5%. This growth was driven by consumers seeking affordable and versatile styles that can transition seamlessly from formal to casual wear, as well as using credit to increase purchasing power. The category is expected to continue growing, with a forecast CAGR of 6% to ZAR65 billion by 2030. The attractiveness of this market lies in its ability to adapt to consumer need

Menswear in Italy experienced a marginal decline in current value in 2025 due to reduced discretionary spending, although premium segments benefited from tourism-driven sales. The category is expected to grow at a current value CAGR of 1% over the forecast period, driven by the accessible premium segment and a lifestyle-performance crossover. Key trends include the dominance of men's outerwear and the continued importance of store-based chains. Brands that capitalise on these trends, while adopt

Menswear sales in Spain experienced a 1% decline in retail volume in 2025, due to conservative spending habits driven by high housing prices and political uncertainty. The average gross income in Spain was EUR36,752 in 2025. Men's outerwear remained the largest category, and brands like Primark, Zara, and Mango benefited from consumers' desire for value for money. To succeed, brands should focus on sustainability, leverage social media effectively, and offer unique products that appeal to young

The menswear market in Saudi Arabia is experiencing significant growth and transformation, driven by a blend of sustainability, cultural innovation, and economic support under Vision 2030. In 2025, the market saw a 4% growth, with retail sales reaching SAR15.8 billion driven by a combination of traditional and modern fashion trends. Ongoing expansion is predicted, with a projected CAGR of 5% to SAR20,274 million by 2030. Growth drivers include the rise of local designers, increasing demand for s

Menswear in Hungary demonstrated a strong performance in 2025, supported by increasing consumer expenditure on clothing amid improving economic indicators. The market is also growing amid rising interest in style experimentation among men. The market is seeing polarisation and the competitive landscape is fragmented, with leading brands offering fashionable and affordable menswear, while premium players retain loyal customers by focusing on high-quality garments and prestige branding. Brands tha

The menswear market in Turkey is characterised by significant growth, driven by rising disposable incomes and increased urbanisation, with sales increasing by 31% in current value terms to TRY186 billion in 2025. This trend is expected to continue, with retail sales forecast to reach TRY411 billion by 2030, representing a forecast period CAGR of 17%. The market’s attractiveness is enhanced by consumers’ increasing willingness to invest in high-quality, versatile apparel. To succeed, brands shoul

The menswear market in Austria demonstrated resilience in 2025, with 3% current growth to EUR2.3 billion, driven by consumer demand for value, durability, comfort, multifunctionality and sustainability. This trend is expected to continue, with a forecast current value CAGR of 2% to reach EUR2.5 billion by 2030. The market is characterised by a highly fragmented competitive landscape, with polarisation between value-driven fast fashion and premium or niche brands. Sustainability is a key driver,

Menswear in the Netherlands demonstrated resilience in 2025, with sustained growth driven by increasing demand for casualwear and rising average gross income. The landscape is characterised by a high level of competition among global players, domestic brands, and niche players. E-commerce remains a strong distribution channel, driven by convenience and price comparisons. Brands are responding to consumer preferences for sustainability and comfort by adopting sustainable practices and investing i

Menswear sales in Chile experienced growth in 2025, driven by competitive pricing strategies and a significant influx of Argentine shoppers. The retail value of menswear reached CLP1,563.6 billion, representing 5% growth. Men's outerwear was the largest category, with a 12% increase in retail volume sales. The shift towards casual wear continued, driven by the adoption of remote and hybrid working models. Looking ahead, the menswear market is forecast to grow at a CAGR of 6% to reach CLP2,092.1

The menswear market in Greece experienced modest growth in 2025, driven by tourism and a demand for high-quality products. With a retail value of EUR1.1 billion, representing 1% growth from the previous year in current terms, the market is expected to continue growing steadily over the next five years, driven by value-upgrading and sustainability trends. As consumer expenditure on clothing is forecast to reach EUR4.6 billion in current terms by 2030, brands should focus on high-quality, sustaina

Menswear in Hong Kong, China, experienced a decline in retail volume sales in 2025, yet high-end spending, driven by tourism and premium brands, stimulated retail value sales. However, the market is expected to grow over the forecast period. Such growth is driven by the increasing demand for premium products, particularly among the affluent population, and the sustained demand for high-quality and functional clothing. The market is characterised by polarisation, with a sharp division in consumer

Menswear in Israel demonstrated resilience in 2025, with a retail value growth of 4% and a retail volume growth of 2%, driven by consumers' increased reliance on local shopping due to travel restrictions and security concerns. Market polarisation intensified, with value-led purchases growing alongside demand for lifestyle and performance-oriented menswear. Men's outerwear was the largest subcategory and men's underwear showed the most dynamic growth. Local retailers that adapted to challenges po

Menswear in Portugal experienced growth in 2025, driven by a stabilising economic environment, increased tourism, and the shifting consumer trend towards sustainability and inclusivity. In 2025, the category recorded value sales of EUR1,931 million, representing 2% growth. With a forecast CAGR of 3% to reach EUR2,202 million by 2030, menswear is likely to remain attractive due to its potential for continued expansion. Brands are expected to succeed by capitalising on trends such as sustainabilit

The menswear market in Egypt experienced significant consumer pressure in 2025, due to high inflation and rising prices, which led to a fundamental shift in purchasing behaviour. Despite this challenging economic climate, the market recorded growth of 11% to reach EGP37.4 billion in 2025. Promotional activities became a major driver of sales, with consumers delaying purchases in anticipation of discounts, sales, or special offers. The rise of export leftovers or export stock also gained traction

Menswear sales in Malaysia grew by 6% to MYR9.5 billion in 2025, driven by economic recovery, rising disposable incomes, the continued expansion of e-commerce penetration in Tier-2 and Tier-3 cities. and omnichannel strategies. The market also saw growing demand for sustainable product offerings and eco-friendly materials, driving design and innovation. This growth, coupled with the dominance of men's outerwear, makes the Malaysian menswear market an attractive opportunity. Uniqlo was the top br

Menswear in Singapore recorded a retail value of SGD794 million in 2025, representing 4% growth from the previous year, driven by a mix of economic resilience and shifting consumer spending priorities. The market is characterised by polarisation, with demand for premium brands like Hugo Boss driven by affluent consumers, while mass-market labels like Uniqlo gained traction for their affordability and versatility. To succeed in this market, brands should focus on affordability, sustainability, an

Menswear in Sweden experienced modest growth in 2025, driven by the continued strength of sportswear and the expansion of e-commerce. The market is characterised by a mix of economy-driven chains, international fast fashion players and growing multi-brand platforms. As Swedish men increasingly prioritise quality and durability, the demand for versatile and functional pieces is expected to continue driving sales growth. Retail sales are expected to increase at a current value CAGR of 3% over the

Menswear in Denmark experienced low retail current value growth in 2025, driven by a strong economy and increasing consumer spending. The Danish economy's relative strength compared to other European countries contributed to this growth. Sustainability and inclusivity emerged as a significant trend, with Danish consumers increasingly looking for sustainable options. Local companies like Bestseller have therefore intensified their focus on sustainability, launching initiatives such as using 50% r

Menswear in Argentina faced significant challenges in 2025 due to the country's economic climate, resulting in a decline in retail volume of 11%. Despite this, certain trends and strategies emerged that are expected to shape the future of the market. The easing of import restrictions is anticipated to drive growth, with a current value CAGR of 15% expected over the forecast period, and the entry of new international brands likely to expand market offerings. Men's outerwear is likely to remain th

Menswear in Vietnam recorded current value growth in 2025 despite economic headwinds, driven by promotional campaigns and innovative high-tech products. Over the forecast period, the category is expected to see steady expansion, with men's swimwear leading growth. Sustainability, e-commerce expansion, and AI-driven digital marketing are key trends, with brands requiring strong digital capabilities and environmental credentials to succeed.