COMPETITIVE LANDSCAPE
LC Waikiki leads menswear with its strong assortment and digital capabilities
LC Waikiki is the only player holding a share of more than 4% in the menswear market in Turkey, accounting for 11% of value sales in 2025. This is due to LC Waikiki’s strong assortment breadth, affordable pricing and deep penetration across urban and suburban markets.
No significant mergers or acquisitions and limited new entrants
There were no significant mergers or acquisitions in 2025, and none are anticipated in 2026. This stability indicates a lack of major changes in the competitive landscape.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Turkey?
- Where is future growth expected to be most dynamic?
Menswear in Turkey - Category analysis
KEY DATA FINDINGS
Menswear boosted by consumers’ increasing willingness to invest in high-quality, versatile apparel
Rising disposable income fuels demand for quality menswear
Men’s outerwear dominates the menswear market in Turkey
Men’s underwear sees dynamic growth, driven by changing consumer preferences
Rising disposable income drives demand for quality menswear
Men’s outerwear will maintain its dominance with practical innovations
E-commerce and sustainability shape menswear future
LC Waikiki leads menswear with its strong assortment and digital capabilities
No significant mergers or acquisitions and limited new entrants
Apparel and footwear specialists lead menswear distribution
Retail e-commerce continues to gain traction in menswear
Retailers can improve their prospects by enhancing their digital capabilities
Brands adapt to shifting trends with innovative collections
Tech-savvy brands drive innovation with practical elegance
Sustainability and inclusivity shape menswear collections
Apparel and Footwear in Turkey - Industry Overview
Tourists helping to drive growth in the Turkish apparel and footwear market
Luxury hospitality drives sales through immersive experiences
Apparel dominates sales with steady demand
Tourism and consumer confidence drive market growth
Local brands and sustainability drive future growth
Diverse and inclusive fashion lines gain traction
Sustainability and technology shape the industry’s future
Local giants maintain lead through omnichannel expansion
No significant mergers or new product launches
Mavi tapping into sustainability
Offline retail dominates sales through strong presence of domestic players
Retail e-commerce drives growth with convenience and technology
Discount chains gain traction with private label products
Brands emphasise comfort and functionality in product design
Local and international brands drive innovation through strategic launches
Omnichannel strategies enhance shopping experience and drive sales
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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