COMPETITIVE LANDSCAPE
Leading companies strengthen their presence through strategic moves
The menswear market in Brazil is fragmented, with multiple players competing for share. In 2025, the top companies in menswear were Lojas Renner SA, C&A Modas SA, and Lojas Riachuelo SA.
Strategic moves and product launches create new opportunities
Although there are no notable mergers or acquisitions anticipated for 2026, disposable income in Brazil is expected to continue rising, which should support consumer spending on menswear. Therefore, players could find success by tapping into the growing demand for versatile, comfortable, and stylish pieces like joggers and tech-fabric polos.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Brazil?
- Where is future growth expected to be most dynamic?
Menswear in Brazil - Category analysis
KEY DATA FINDINGS
Improving economy provides a boost to sales of menswear
Premium brands thrive amid market polarisation
Men's outerwear drives sales with a focus on functional and stylish apparel
Reserva's football collaborations captivate male consumers
Rising disposable income growth set to fuel demand for versatile menswear
Men's outerwear set to maintain dominance with functional appeal
Sustainability and inclusivity redefine masculinity in menswear
Leading companies strengthen their presence through strategic moves
Strategic moves and product launches create new opportunities
Apparel specialists lead menswear distribution backed by an omnichannel presence
Digital channels drive growth with a focus on personalisation and convenience
No new retail concepts or collaborations expected for 2026
Sustainable practices drive innovation in menswear designs
Osklen and Reserva lead the way in sustainable menswear
Apparel and Footwear in Brazil - Industry Overview
Improving economic scenario supports growth in apparel and footwear
Domestic indicators support discretionary spending
Riachuelo expands multi-category fashion to capture demand
Renner boosts its sales through an AI-powered omnichannel strategy
Renner and Centauro lead omnichannel expansion
Sustainability and technology set to drive future growth
Polarisation and omnichannel strategies to shape industry
Leading brands maintain share through omnichannel strategies
Market evolution driven by mergers and technological innovation
Retail offline remains dominant despite the growth in e-commerce
E-commerce drives growth with AI-powered personalisation and resale platforms
Omnichannel strategies and technological innovation shaping the retail environment
Sustainability shaping product design and material choices
Innovative product design drives business growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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