PROSPECTS AND OPPORTUNITIES
Women continue to be a force within men’s fashion
As Brazil’s fashion landscape evolves over the forecast period, women will remain pivotal in shaping consumer behaviour, especially in menswear. While men’s interest in fashion continues to grow, women often continue to drive purchasing decisions for their families.
Combining sustainability with diversity in the forecast period
As Brazil looks towards the next five years, menswear is poised for an exciting transformation. Beyond evolving styles and trends, the focus is shifting towards sustainability, inclusivity, and the deconstruction of traditional norms of masculinity.
Innovation and connections to drive sales of menswear in the future
The forecast period promises an exciting transformation in Brazilian menswear, as brands move towards making innovation more accessible across all consumer segments. Traditionally, advances in sustainable materials, design, and technology were the domain of premium labels such as Osklen, which set benchmarks for craftsmanship and exclusivity.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Brazil?
- Where is future growth expected to be most dynamic?
Menswear in Brazil - Category analysis
KEY DATA FINDINGS
Growth for menswear in Brazil, in a complex landscape
Winds of change redefine masculinity and sustainability
The digital revolution in the national arena
Women continue to be a force within men’s fashion
Combining sustainability with diversity in the forecast period
Innovation and connections to drive sales of menswear in the future
Apparel and Footwear in Brazil - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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