PROSPECTS AND OPPORTUNITIES
Shift in lifestyles set to fuel demand for casual menswear
With the fierce competition in menswear in China, in the forecast period a slight negative retail current value CAGR is anticipated. Changes in lifestyle are also expected to impact the types of products purchased.
Investment in DTC strategies
Amidst the fierce competition in menswear in China, and the rise of a digitalised world, many leading brands are heavily investing in direct-to-consumer (DTC) strategies to enhance customer experiences. By increasing the proportion of self-operated stores and leveraging consumer preference data, these brands aim to create a more seamless shopping experience.
Men appreciate high-performance apparel and practical designs
A major trend likely in menswear in China in the future is that players will increasingly focus on creating high-performance garments for men, incorporating high-tech, sustainable, and protective materials, combined with practical designs. Today, people are becoming more concerned about environmental pollution, viral threats, and technological advances, which has led to a heightened desire for safety and protection.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in China?
- Which are the leading brands in China?
- How are products distributed in China?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in China?
- Where is future growth expected to be most dynamic?
Menswear in China - Category analysis
KEY DATA FINDINGS
Conservative growth in menswear amidst economic slowdown
Sportswear continues to dominate growth in menswear
Stabilisation of e-commerce penetration
Shift in lifestyles set to fuel demand for casual menswear
Investment in DTC strategies
Men appreciate high-performance apparel and practical designs
Apparel and Footwear in China - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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