COMPETITIVE LANDSCAPE
Challengers erode incumbents' share through digital agility
HLA Corp Ltd continued to lead menswear in China in retail value terms in 2025 with its HLA brand.
Hermès and Basement FG illustrate market polarisation in China
Market polarisation was the most significant trend shaping menswear in China in 2025. This trend affected value sales growth, as consumers were increasingly divided between luxury and budget-friendly options.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in China?
- Which are the leading brands in China?
- How are products distributed in China?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in China?
- Where is future growth expected to be most dynamic?
Menswear in China - Category analysis
KEY DATA FINDINGS
Value, functionality, and e-commerce drive growth in menswear, although polarisation is seen
Amidst a cautious economic climate, a shift in consumer priorities is seen
Men's outerwear drives sales as consumers prioritise essentials
Value growth to persist amidst volume decline, driven by income rise and essentials
“New Chinese Style” to gain cultural confidence through modern silhouettes
Functional features will be demanded in menswear
Challengers erode incumbents' share through digital agility
Hermès and Basement FG illustrate market polarisation in China
Competitive pricing contributes to the lead of retail e-commerce in menswear
Offline resilience meets low-cost disruption, demanding retailer adaptation
Biemlfdlkk merges practical features with a relaxed aesthetic
Apparel and Footwear in China - Industry Overview
Apparel and footwear navigates consumer comfort, sportswear boom, and digital retail
Growth is driven by economic conditions, rational purchases, and technological innovation
Sportswear drives growth in apparel and footwear through innovation
Market polarisation affects value growth
Rising incomes, DTC strategies, and sustainability expected to drive growth
Functional and athletic apparel set to gain further popularity among women
Niche brands to drive growth in footwear through innovation
Anta's multi-category coverage, brand strategy, and distribution extend its leading position
In a stable environment, opportunities for enhancing products and marketing
Interest-based e-commerce platform Douyin takes share from Tmall
Quick commerce gains traction with 30-minute delivery
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
-
-
- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
-
- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
-
- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!