PROSPECTS AND OPPORTUNITIES
Continued preference for offline shopping amongst male consumers
Convenience remains a key factor for male consumers in the Philippines when shopping for menswear. Unlike their female counterparts, men typically purchase fewer items but prioritise quality over quantity.
Increase in travel occasions will positively influence demand for menswear
Travel has become a key driver of demand in the menswear market, especially as more Filipino consumers embark on trips to colder destinations - a stark contrast to the tropical climate of the Philippines. Since the country rarely experiences cold weather, many male travellers find themselves without suitable clothing, such as thermals, puffer jackets, and winter accessories.
Personal branding will drive demand for semi-premium menswear in the Philippines
Filipino males are increasingly focusing on their personal image, particularly in response to the growing number of work opportunities in industries like call centres, where appearance plays a significant role in shaping perceptions. As fashion becomes a key aspect of corporate image, demand for branded menswear has grown, with semi-premium labels such as Tommy Hilfiger and Lacoste emerging as popular choices.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Philippines?
- Which are the leading brands in Philippines?
- How are products distributed in Philippines?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Philippines?
- Where is future growth expected to be most dynamic?
Menswear in the Philippines - Category analysis
KEY DATA FINDINGS
Comfort and quality a key factors determining menswear purchases
Menswear brands embrace inclusivity in sizing
Growing appeal of minimalist styles
Continued preference for offline shopping amongst male consumers
Increase in travel occasions will positively influence demand for menswear
Personal branding will drive demand for semi-premium menswear in the Philippines
Apparel and Footwear in the Philippines - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
-
-
- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
-
- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
-
- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!