COMPETITIVE LANDSCAPE
Leading brands maintain share through strong presence and adaptation
The menswear landscape in the Philippines is fragmented, with multiple players competing for share. In 2025, the top manufacturers were Fast Retailing Philippines Inc (Uniqlo) with 4% share, followed by Suyen Corp (Bench) and Levi Strauss Philippines Inc, both with 3%.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Philippines?
- Which are the leading brands in Philippines?
- How are products distributed in Philippines?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Philippines?
- Where is future growth expected to be most dynamic?
Menswear in the Philippines - Category analysis
KEY DATA FINDINGS
How inclusivity, digitalisation, and sustainability are redefining local menswear
Market polarisation drives menswear sales growth
Sustainable and inclusive practices drive menswear innovation
How AI is personalising the menswear retail experience in the Philippines
Premium brands and digital channels to drive growth
Men's outerwear to drive overall demand with wide product portfolio
Sustainability and digitalisation reshape business strategies
Leading brands maintain share through strong presence and adaptation
Zalora fuels e-commerce growth with AI-powered shopping
Apparel and Footwear in the Philippines - Industry Overview
Sustained expansion through sustainability and strategic adaptation
Strong value growth and the realities of market polarisation
Sustainability and inclusivity drive product innovation
The rise of agile local players and specialist global entrants
Market polarisation to continue, favouring budget-friendly and premium brands
Consumers to drive demand for sustainability and transparency
E-commerce expansion and the evolution of retail engagement
Local challenger brands aim to erode global incumbents' leadership
Offline retail remains dominant despite e-commerce growth
Experience-driven retail concepts to boost growth over forecast period
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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