PROSPECTS AND OPPORTUNITIES
Rising disposable incomes to fuel menswear sales
The Danish economy is expected grow well over 2025 and the rest of the forecast period, with inflation cooling further and real wages set to rise. Rising disposable income will have a positive impact on menswear sales, and the premiumisation trend will once again gain momentum over the forecast period.
AI technology to bring about innovations
As AI technology becomes more prevalent in Demark, apparel manufacturers and retailers will embrace the technology to enhance the purchasing process. For example, instant fit and virtual mirrors could be used.
Casual clothing trend to become more widespread in the workplace
The trend towards sports inspired and casual wear is expected to continue over the forecast period, and this will also impact how Danish men dress when they go to work. While the traditional suit and tie dress code used to be common in most offices, this is gradually changing as an increasing number of start-ups and businesses allow employees greater freedom in how they dress for the office.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Denmark?
- Which are the leading brands in Denmark?
- How are products distributed in Denmark?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Denmark?
- Where is future growth expected to be most dynamic?
Menswear in Denmark - Category analysis
KEY DATA FINDINGS
Menswear sees revival in consumer spending
Active lifestyles and casualwear underpin sales growth
Foreign e-commerce players entice shoppers with low prices
Rising disposable incomes to fuel menswear sales
AI technology to bring about innovations
Casual clothing trend to become more widespread in the workplace
Apparel and Footwear in Denmark - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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