The Danish economy is expected grow well over 2025 and the rest of the forecast period, with inflation cooling further and real wages set to rise. Rising disposable income will have a positive impact on menswear sales, and the premiumisation trend will once again gain momentum over the forecast period.
As AI technology becomes more prevalent in Demark, apparel manufacturers and retailers will embrace the technology to enhance the purchasing process. For example, instant fit and virtual mirrors could be used.
The trend towards sports inspired and casual wear is expected to continue over the forecast period, and this will also impact how Danish men dress when they go to work. While the traditional suit and tie dress code used to be common in most offices, this is gradually changing as an increasing number of start-ups and businesses allow employees greater freedom in how they dress for the office.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Menswear research and analysis database.
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