COMPETITIVE LANDSCAPE
Castro and Adidas lead with strong brand presence
The menswear category in Israel is moderately concentrated, with the top three companies holding a significant share. In 2025, Castro Model Ltd led the market with a share of 18%, followed by Fox Wizel Ltd with 12%, and Adidas Israel Ltd with 11%.
Local retailers thrive amid economic pressures
The menswear category in Israel saw growth in 2025, driven by consumers' increasing reliance on local shopping due to travel disruptions and economic pressures. There were no notable mergers or acquisitions in 2025 or anticipated in 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Israel?
- Which are the leading brands in Israel?
- How are products distributed in Israel?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Israel?
- Where is future growth expected to be most dynamic?
Menswear in Israel - Category analysis
KEY DATA FINDINGS
Market polarisation deepens as local shopping replaces overseas spend
Local retailers capitalise on travel disruptions and economic pressures
Premium and budget-friendly options drive sales
Tariffs and supply chain disruptions impact retail value
Local retailers set to thrive as consumers prioritise affordability and comfort
Comfort and affordability to drive demand for performance-oriented menswear
Tariffs and supply chain disruptions likely to impact retail value and volume growth
Castro and Adidas lead with strong brand presence
Local retailers thrive amid economic pressures
Offline retail retains dominance through strong brand presence
E-commerce grows modestly, driven by convenience and discounts
No new retail brands or concepts anticipated to emerge in 2026
Apparel and Footwear in Israel - Industry Overview
Israel's apparel and footwear market grows as consumers shop locally and online
Local shopping boosts sales amid global uncertainties
Apparel remains largest component of overall sales
Adidas capitalises on local logistics advantage
Zara to lead premiumisation trend with luxury collaborations
Local brands and retailers will adapt to changing consumer needs
Sustainability and technology to drive innovation in retail
Adidas maintains lead in Israel's apparel and footwear market
Local brands and retailers adapt to changing consumer needs
Offline retail leads with strong physical store presence
E-commerce grows rapidly with omnichannel retail strategies
Omnichannel retailing drives customer engagement and loyalty
Tariffs and supply chain disruption favour locally agile players
Market polarisation drives demand for diverse product offerings
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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