PROSPECTS AND OPPORTUNITIES
Outlook uncertain amidst ongoing war
Over the forecast period, the performance of menswear in Ukraine will be heavily dependent on the duration of the war in the country. The war will continue to have a considerable impact on the demographic and economic situation in the country.
Sportswear and jeans likely to become popular again
In future, consumers are likely to return to areas of menswear that suffered from consumers’ economising and changing lifestyles during the war and the earlier pandemic. Sportswear is likely to feature amongst the popular types of menswear, as consumers are likely to be more active in sports in order to feel better after years of war-related stresses and ignoring their health.
Shifts expected in distribution landscape
Over the forecast period, menswear is expected to undergo qualitative changes in terms of its distribution. Many Ukrainians, especially young ones, are technologically savvy and new technologies in retailing and menswear manufacturing are likely to be much appreciated.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Ukraine?
- Which are the leading brands in Ukraine?
- How are products distributed in Ukraine?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Ukraine?
- Where is future growth expected to be most dynamic?
Menswear in Ukraine - Category analysis
KEY DATA FINDINGS
Demand continues to be shaped by war conditions
Postponed purchases and return of Inditex brands support growth
Competitive landscape remains fragmented
Outlook uncertain amidst ongoing war
Sportswear and jeans likely to become popular again
Shifts expected in distribution landscape
Apparel and Footwear in Ukraine - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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