PROSPECTS AND OPPORTUNITIES
Menswear market will see blend of traditional and modern styles
Saudi Arabia's economic diversification under Vision 2030 is set to drive growth bolstered by new attractions, cultural festivals, and improved visa processes. The Kingdom's focus on developing resorts and entertainment complexes alongside its rich cultural heritage enhances its appeal as a travel destination.
Collaborations highlight Saudi Arabia’s growing appeal as a global fashion hub
The menswear market in Saudi Arabia is witnessing an increase in the number of collaborations by international brands. These initiatives are driven by the increasing recognition of Saudi Arabia as a vibrant and growing fashion hub, underpinned by a youthful population and rising consumer interest in global trends.
Sustainable fashion will emerge as key growth driver
Sustainability is poised to be a defining factor in shaping the Saudi Arabian apparel and footwear industry over the forecast period and menswear is no exception. The Kingdom has pledged to achieve “net zero” emissions by 2060 under the Saudi Green Initiative, in addition to sustainability-focused initiatives already taking root within the fashion industry.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Saudi Arabia?
- Where is future growth expected to be most dynamic?
Menswear in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Rising popularity of streetwear among young Gen Zs
Traditional attire continues to reflect cultural identity, amid global fashion trends
Adidas maintains its leading position
Menswear market will see blend of traditional and modern styles
Collaborations highlight Saudi Arabia’s growing appeal as a global fashion hub
Sustainable fashion will emerge as key growth driver
Apparel and Footwear in Saudi Arabia - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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