COMPETITIVE LANDSCAPE
adidas strengthens lead with strategic partnerships and innovation
The menswear market in Saudi Arabia is characterised by a mix of global players and local brands. In 2025, adidas Group continues to lead, with a 6% share of the menswear category due to its strong brand presence and strategic partnerships that resonate with local consumers.
Cenomi Retail's new strategic shareholder aids development
Cenomi Retail is seeking to improve its position in Saudi Arabia's retail sector with the backing of Al Futtaim Group, acquired a 49.5% stake in Cenomi Retail in September 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Saudi Arabia?
- Where is future growth expected to be most dynamic?
Menswear in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Vision 2030 encourages investment and innovation
Sustainability is a key trend shaping menswear
Travel and tourism supports menswear sales
Emerging local brands embrace needs of Gen Z
Local designers and sustainability drive menswear growth
Men's outerwear to focus on sustainable and cultural innovations
Fastest growth in men's swimwear driven by tourism and lifestyle changes
adidas strengthens lead with strategic partnerships and innovation
Cenomi Retail's new strategic shareholder aids development
Apparel and footwear specialists dominate menswear sales
E-commerce gains traction in menswear
Apparel and Footwear in Saudi Arabia - Industry Overview
Steady growth in apparel and footwear
Consumers drive demand for affordable and premium products
Eco-friendly and inclusive products drive sales growth
Travel and tourism yields versatile and culturally appropriate designs
Brands to focus on affordability to drive sales
Sustainability and inclusivity become mainstream priorities
Digital retail continues to fuel market growth
Leading companies maintain dominance through strategic initiatives
Strategic partnerships and digital expansion to support market growth
Apparel and footwear specialists drive offline retail sales
Digital channels and engagement fuel market growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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