COMPETITIVE LANDSCAPE
The fragmented menswear market sees shifts as e-commerce and competitive pricing drive growth
The menswear market in Egypt is fragmented, with numerous players competing for market share. As of 2025, the top manufacturers in menswear included Tema Retail EG SAE with a 3% share, Samakiea Co with a 3% share, and adidas Group with a 2% share.
A rise of local e-commerce platforms is reshaping Egyptian menswear
The rise of local brands leveraging retail e-commerce platforms has impacted menswear. For example, local platform Go Native offers a platform for local Egyptian businesses to sell, presenting opportunities for domestic brands to tap into the growing demand for local products at competitive pricing.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Egypt?
- Which are the leading brands in Egypt?
- How are products distributed in Egypt?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Egypt?
- Where is future growth expected to be most dynamic?
Menswear in Egypt - Category analysis
KEY DATA FINDINGS
Promotions and price-sensitivity impact menswear in 2025
Men's outerwear leads sales, supported by demand for versatile and practical clothing
Tariffs and supply chain boost exports and local sales
Promotions and local brands are set to drive sales in a challenging economic climate
Fast fashion strategies are set to rise among local Egyptian apparel brands
Men's outerwear is expected to lead sales while men’s underwear grows, fuelled by demand for comfort
The fragmented menswear market sees shifts as e-commerce and competitive pricing drive growth
A rise of local e-commerce platforms is reshaping Egyptian menswear
Specialist apparel and footwear stores lead distribution as consumers prefer the instore experience
Retail e-commerce growth challenges traditional retail channels
Apparel and Footwear in Egypt - Industry Overview
Economic pressures and consumer shifts shape apparel and footwear in Egypt
Economic pressures drive market polarisation across apparel and footwear
Scroll Cairo capitalises on market polarisation with affordable replicas
The rise of circular fashion challenges sales of apparel and footwear
Egypt’s emergence as a global apparel manufacturing hub is set to support growth
Digital platforms are expected to reshape consumer behaviour and drive sales
Technological advancements and changing consumer preferences are set to drive growth
Local brands gain share in 2025 as incumbents face challenges
Strategic adaptations and digital engagement maintain market leadership
Apparel and footwear specialists lead as many consumers prefer in-person shopping
Retail e-commerce gains traction with fast delivery and secure payments
Local brands and sustainable models drive product innovation
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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